The challenge

CookUnity’s outbound motion is high-value and highly nuanced.

Each segment requires a different message across corporate and healthcare verticals, covering a wide range of strategic ICPs.

Effective outreach depended on real personalization:

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  CMS quality ratings

  
  
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  Social media activity

  
  
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  Website copy and press releases

  
  
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  Local and regional news

  
  

Campaigns were also region-specific, targeting organizations near kitchens and distribution centers.

Before AI, the B2B team spent hours each week:

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  Finding decision-makers

  
  
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  Researching accounts

  
  
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  Writing bespoke intros

  
  
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  Managing follow-ups across micro-segments

  
  

Volume was one constraint. The other was consistency. Training reps to write concise, effective outbound emails was a constant challenge. Every new hire needed coaching on messaging, tone, and structure before they could contribute.

Artisan’s AI BDR Ava became their outbound engine

CookUnity adopted Artisan's AI BDR, Ava, to send hyper-personalized, brand-safe emails at scale across corporate and healthcare verticals, covering a wide range of strategic ICPs.

Ava now:

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  Builds targeted contact lists within specific industries (replacing Apollo) and enriches accounts

  
  
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  Personalizes each email

  
  
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  Runs multi-touch sequences that sound like CookUnity’s best reps

  
  
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  Hands warm replies to the B2B team to qualify, demo, and close

  
  

Why it worked

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  Quality at scale: Emails feel like a seasoned rep wrote them.

  
  
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  Relevant by segment: Messaging adapts to healthcare, senior care, and employers.

  
  
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  Fast to launch: New campaigns live in days, not months.

  
  
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  Brand-safe: Keeps CookUnity’s brand messaging intact.

  
  
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  Team leverage: Frees reps from research to focus on deals.

  
  

How CookUnity runs outreach day to day

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  Define target segments and regions

  
  
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  Launch campaigns by use case

  
  
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  Ava handles research, personalization, and sequencing

  
  
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  Sales reps engage warm replies

  
  
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  Campaigns are reviewed and optimized regularly

  
  

Results in year 1

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  Cost Per Lead: $45

  
  
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  Personalized emails sent: 100,000+

  
  
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  Positive response rate: ~1%

  
  
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  Rep time saved: Around one workday per rep per week

  
  

CookUnity scaled quality outbound and B2B revenue by letting Artisan generate and send the kind of emails their best rep would write, driving a $45 cost per lead and bringing a level of consistency that's difficult to maintain with a fast-growing team.

If you’re ready to see what Artisan can do for you, get in touch