The Artisan Blog

Our cutting-edge strategies to automate your outbound motion with AI, from prospecting to pipeline.

How to calculate TAM for SaaS and GTM teams
Sales

How to calculate TAM for SaaS and GTM teams

Learn how to calculate TAM using bottom-up, top-down, and value-based methods. Built for SaaS founders and GTM teams planning growth.

Sam Rinko
Sam Rinko
12 minutes•Mar 22, 2026
Lead scoring software explained and 5 best tools reviewed
Sales

Lead scoring software explained and 5 best tools reviewed

A practical guide to lead scoring software for SaaS teams using CRM, automation, and predictive scoring to close more deals.

Jenny Romanchuk
Jenny Romanchuk
12 minutes•Mar 22, 2026
How to use AI in sales for prospecting at scale
Sales

How to use AI in sales for prospecting at scale

A practical guide on how to use AI in sales for prospecting, outreach, and pipeline support.

Sam Rinko
Sam Rinko
10 minutes•Mar 22, 2026
Email sequencing software: Top 11 tools and expert guide
Sales

Email sequencing software: Top 11 tools and expert guide

Learn how top sales teams use email sequencing software to automate follow-ups, increase response rates, and streamline outbound workflows.

Adelina Karpenkova
Adelina Karpenkova
14 minutes•Mar 22, 2026
Meet Ava

Meet our first Artisan, Ava the AI BDR

She's 10x more productive than a human, at one-tenth of the cost. She finds leads, researches them, and writes hundreds of hyper-personalized emails. All in a matter of seconds.