SaaStr is the leading global community and events brand for SaaS founders and execs
Its reputation relies on cutting‑edge, high‑quality communication, but scaling personalized outreach to sponsors, partners, and VIP attendees was a bottleneck.
The problems: Manual research and difficulty scaling outreach
Manual workflows could not support both quality and volume at the same time. SaaStr needed quality at scale, not just more volume.
Manual research consumed hundreds of hours
Social media research and email personalization took hundreds of hours per day, slowing down outreach.
Scaling was impossible
Sending truly personalized emails at scale wasn’t achievable in a reasonable timeframe.
Brand voice was inconsistent
Different segments of SaaStr’s market required different messaging, and consistency was hard to maintain.
Campaigns were launching late
Given heavy research inputs, campaigns often launched over schedule, which meant any time advantages were lost.
Why Artisan worked: Scale, speed, and brand safety
SaaStr adopted Artisan’s AI BDR to send personalized, brand‑safe emails at volume. Targets included net‑new target accounts, lapsed leads, site visitors, current sponsors, and VIP and past attendees.
Quality at scale
Messages read like a seasoned rep wrote them.
Speed to launch
It takes around one hour to launch a new campaign.
Full‑funnel leverage
Artisan sets meetings with new accounts and keeps pipeline warm between campaigns.
Brand‑safe
AI BDR Ava maintains SaaStr's high standard for tone and relevance.
How SaaStr runs Artisan day to day
- Define segments (VIPs, past attendees, target accounts)
- Launch campaigns with event‑ or offer‑specific angles
- Automated follow‑ups keep threads alive
- Team steps into warm replies and closes the loop
Results in ~6 weeks
6,892
Emails sent (3,574 to new leads)
3.6%
Positive response rate
49.4%
Social media connection acceptance
USA
EMAE
