CookUnity is a chef-powered meal platform serving both consumers and organizations
Its market includes corporate workplaces, healthcare systems, senior care facilities, and employee-benefits providers.
As demand for its solution increased, CookUnity needed a way to scale outbound sales without increasing headcount, all while maintaining deep personalization and brand consistency.
The problems: Time-consuming lead research and difficulty maintaining consistency at scale
CookUnity's outbound motion is high-value and nuanced. They target a wide range of ICPs and each segment requires a different message.
Quality at scale
Emails feel like a seasoned rep wrote them.
Relevant by segment
Messaging adapts to healthcare, senior care, and employers.
Fast to launch
New campaigns go live in days, not months.
Brand-safe
Ava keeps CookUnity's brand messaging intact.
Team leverage
Automated research frees reps to focus on deals.
Why Artisan worked: Scale, personalization, and brand safety
CookUnity adopted Artisan's AI BDR, Ava, to send hyper-personalized, brand-safe emails at scale across corporate and healthcare verticals.
Quality at scale
Emails feel like a seasoned rep wrote them.
Relevant by segment
Messaging adapts to healthcare, senior care, and employers.
Fast to launch
New campaigns go live in days, not months.
Brand-safe
Ava keeps CookUnity's brand messaging intact.
Team leverage
Automated research frees reps to focus on deals.
How CookUnity uses Artisan day to day
- Ava builds targeted contact lists within specific industries (replacing Apollo) and enriches accounts
- Personalizes each email using account-level research
- Runs multi-touch sequences that sound like CookUnity's best reps
- Hands warm replies to the B2B team to qualify, demo, and close
Results in year one
100,000+
Personalized emails sent
~1%
Positive response rate
$45
Cost per lead
~1 day/week
Time saved per rep
USA
EMEA
