Customer Story
CookUnity
Saving hours of prospect research while scaling personalized outbound with an AI BDR
“Before Artisan, our growth was capped by how much research my team could do in a day. Now Ava runs highly targeted outreach at a scale we could never reach with a human-only team.” ~ Bruno Didier, CEO, CookUnity Business
CookUnity is a chef-powered meal platform serving both consumers and organizations. Its B2B business supports workplaces, healthcare systems, senior care facilities, and employee-benefits providers. As demand increased, CookUnity needed a way to scale outbound sales without scaling headcount, while maintaining deep personalization and brand consistency.
The challenge
CookUnity’s outbound motion is high-value and highly nuanced.
Each segment requires a different message across corporate and healthcare verticals, covering a wide range of strategic ICPs.
Effective outreach depended on real personalization:
CMS quality ratings
Social media activity
Website copy and press releases
Local and regional news
Campaigns were also region-specific, targeting organizations near kitchens and distribution centers.
Before AI, the B2B team spent hours each week:
Finding decision-makers
Researching accounts
Writing bespoke intros
Managing follow-ups across micro-segments
Volume was one constraint. The other was consistency. Training reps to write concise, effective outbound emails was a constant challenge. Every new hire needed coaching on messaging, tone, and structure before they could contribute.
Artisan’s AI BDR Ava became their outbound engine
CookUnity adopted Artisan's AI BDR, Ava, to send hyper-personalized, brand-safe emails at scale across corporate and healthcare verticals, covering a wide range of strategic ICPs.
Ava now:
Builds targeted contact lists within specific industries (replacing Apollo) and enriches accounts
Personalizes each email
Runs multi-touch sequences that sound like CookUnity’s best reps
Hands warm replies to the B2B team to qualify, demo, and close
Why it worked
Quality at scale: Emails feel like a seasoned rep wrote them.
Relevant by segment: Messaging adapts to healthcare, senior care, and employers.
Fast to launch: New campaigns live in days, not months.
Brand-safe: Keeps CookUnity’s brand messaging intact.
Team leverage: Frees reps from research to focus on deals.
How CookUnity runs outreach day to day
Define target segments and regions
Launch campaigns by use case
Ava handles research, personalization, and sequencing
Sales reps engage warm replies
Campaigns are reviewed and optimized regularly
Results in year 1
Cost Per Lead: $45
Personalized emails sent: 100,000+
Positive response rate: ~1%
Rep time saved: Around one workday per rep per week
CookUnity scaled quality outbound and B2B revenue by letting Artisan generate and send the kind of emails their best rep would write, driving a $45 cost per lead and bringing a level of consistency that's difficult to maintain with a fast-growing team.
If you’re ready to see what Artisan can do for you, get in touch