The AI sales org chart: what should AI vs. humans own?

Artisan vs AiSDR

Ava is the first AI BDR to run outbound end to end. She finds leads, writes outreach, handles replies, and books meetings on your reps' calendars. See how she compares to AiSDR.

Ava with Artisan and AiSDR icons

Trusted by 6,000+ sales teams, from startups to enterprise

CookUnity
Saastr
SumUp
Informa
Arc
Raise
CookUnity
Saastr
SumUp
Informa
Arc
Raise

Compare Artisan
and AiSDR side by side

See how the two compare on control, what each platform can run, and how far you can scale.

Functionality
Message optimization
CSM coverage
Controls and guardrails
Native dialer
Local business data
Artisan
Automatic
US + Europe
Full control
Built-in
200M+ businesses
AiSDR
Manual
Europe only
Limited
Aircall add-on
Not available

The problems with AiSDR

You don't stay in control

You don't stay in control

AiSDR replies on its own until it books a meeting or gets a rejection. No escalation, manual takeover, or banned phrases. You can't step in when it matters.

You will hit a ceiling

You will hit a ceiling

AiSDR caps domains, mailboxes, and volume on every plan, with no enterprise tier above them. Grow much and you hit a wall.

You pay before you see results

You pay before you see results

AiSDR gives you a one-day trial, then asks you to commit. One day isn't enough to see real outbound results.

How Artisan solves it

Ava runs your entire outbound motion in one platform, from first touch to booked meeting.

You stay in control

Ava handles replies and books meetings on her own, with escalation rules, manual takeover, and banned phrases. You define when she hands off to a human.

You stay in control

Scale without hitting a wall

Add domains, mailboxes, and volume as you grow. Go from your first campaign to full enterprise outbound in the same platform.

Scale without hitting a wall

See results before you commit

Start with a free trial and experience how Ava automates your outbound before you pay a dollar. Plans from $250/mo, cancel anytime.

See results before you commit

How Ava runs outbound
autonomously

Set your outbound strategy once. Ava finds the leads, runs the campaigns, and books the meetings.

1

She finds and prioritizes high-intent leads

Search 250M+ verified B2B contacts or import from your CRM. Ava enriches prospects using 22+ data sources, then prioritizes them by likelihood to convert using intent signals like funding rounds and leadership hires.

2

She launches personalized multi-channel sequences

Ava sends personalized multi-channel outreach across email and social. She queues call steps in the native dialer so your reps can click and dial without leaving the platform.

3

She tests and optimizes messaging automatically

Ava runs dozens of message variations per campaign simultaneously, testing subject lines, structure, CTAs, and tone. She shifts volume toward what's working so performance compounds over time.

4

She handles replies and books meetings autonomously

Ava handles every reply. She qualifies interested leads, handles objections, and books meetings directly on your reps' calendars. You set escalation rules to decide when a human gets pulled in.

She finds and prioritizes high-intent leads

White-glove deployment
not self-serve guesswork

Every enterprise account gets a dedicated (human) team that scopes, plans, and launches Artisan across your org, from kickoff to full rollout.

Deployment dashboard
Deployment strategist

Deployment strategist

Your single point of contact from kickoff to go-live and beyond. Scopes your implementation, designs the rollout plan, and owns your success.

Forward deployed engineer

Forward deployed engineer

Handles CRM integration, data migration and any custom technical configuration you require.

Outbound campaign specialist

Outbound campaign specialist

Your campaign specialist will work with you to train Ava. Together, you'll create compelling campaigns that drive conversions.

Autonomouswith you in control

Ava runs your full outbound motion, with the controls to decide how much she does on her own.

Replies and books on her own

Why teams choose Artisan

Jason Lemkin

We've replaced our entire outbound sales team with Artisan. The open rate is twice what it was with humans, and they close $100K deals day after day.

Jason Lemkin

Founder & CEO, SaaStr

Read story
SaaStr
CookUnity

Ava runs highly targeted outreach at a scale we could never reach with a human-only team.

Bruno Didier

Bruno Didier

Head of B2B, CookUnity

SumUp

We're achieving a $52 cost per lead and have sent hundreds of thousands of emails through Artisan.

Karlo Biuk

Karlo Biuk

Growth Lead, SumUp

RAISE Summit

We've 20x'ed our investment in revenue. The ROI isn't just proven - it's undeniable.

Henri Delahaye

Henri Delahaye

Founder, RAISE Summit

Enterprise-grade security built in

SOC 2 Type II certified. GDPR compliant. Built for teams that can't afford to get security wrong.

SOC 2 type II

SOC 2 type II

SOC 2 type II certified + GDPR ready

SSO

SSO

Team access through your identity provider

Built-in compliance

Built-in compliance

Banned phrases and ability to coach Ava's writing

Geometry

FAQ

A fraction of one BDR's salary with no ramp time, no training, and no sick days.

An AI sales agent is AI-powered software that uses artificial intelligence and machine learning to automate the outbound sales process, including prospecting, lead qualification, outreach, follow-ups, and CRM updates. For example, Ava runs complete sales workflows autonomously and books meetings so your sales reps can focus on closing deals.

Ava runs your entire outbound motion in one platform, from data and prospecting to replies, dialing, and booking, with escalation rules, manual takeover, and banned phrases so you decide when a human steps in. Plus a built-in dialer, 200M+ local businesses, and expansion campaigns into existing accounts.

You decide. Most teams start in approval mode, then expand her autonomy as results come in. You set escalation rules, banned phrases, and can take over any conversation manually.

Pricing depends on team size, sending volume, and how many of your reps Ava runs for. Book a demo and we'll scope it with you.

Yes. Ava runs cold outbound plus cross-sell, upsell, and expansion using your CRM and product data, so you grow the customers you already have, not just chase new logos.

No. B2B data, local business data, intent signals, campaign management, deliverability, and a built-in dialer are all included, so there's nothing extra to wire up.

Ava sends from your team's email addresses. To prospects, it looks like outreach from your company.

Yes. Ava reads replies, handles objections, answers questions, and schedules meetings directly on your team's calendar to streamline the sales process. Your reps only talk to qualified, interested prospects.

Ava doesn't place calls herself (autonomous AI calling raises legal issues), but Artisan includes a native dialer built into the platform. Your reps click to call from the lead list with full context, talking points, and a live transcript on every call.

You can review and approve all outreach before it goes out. Most teams start with approvals enabled, then go fully autonomous once they trust Ava's judgment.

Ava integrates with Salesforce and HubSpot and syncs data in real time so your team always has an up-to-date view of every contact and account.