Artisan vs 11x
Ava is the only autonomous AI BDR. She finds leads, writes outreach, handles replies, and books meetings on her own. Set up in ~10 minutes and scale your entire outbound motion. See how she compares to 11x.
30-day free trial • Cancel anytime
TRUSTED BY SALES TEAMS SCALING FAST THROUGH OUTBOUND
Compare Artisan
and 11x side by side
See how the two compare on pricing, setup, and what each platform can actually run.
The problems with 11x
You pay before you see results
11x is demo-only, annual contracts, enterprise pricing. You sign for a year and pay up front, before it has booked a single meeting.
You'll still need other tools
11x only covers pieces of your outbound. Artisan runs the whole motion: data, prospecting, personalization, sending, replies, dialing, and booking.
It can't grow your existing accounts
11x is built for net-new prospecting. It won't grow the customers you already have, no cross-sell, no upsell, no expansion.
How Artisan solves it
Ava runs your entire outbound motion in one platform, from first touch to booked meeting, and you can start in minutes.
See results before you commit
Free trial, no credit card, live in ~10 minutes. Plans from $250/mo, monthly, cancel anytime. You watch Ava work before paying a single dollar.
One platform to run all outbound
B2B data, local business data, intent signals, campaign management, deliverability at scale, and a built-in dialer. All in one platform.
Grow new and existing accounts
Ava runs cold outbound plus cross-sell, upsell, and expansion, using your CRM and product data to grow existing accounts, not just chase new logos.
How Ava runs outbound
autonomously
Set your outbound strategy once. Ava finds the leads, runs the campaigns, and books the meetings.
Self-serve or white-glove
Your call
Launch self-serve in minutes, or bring in our team for a white-glove enterprise rollout. With 11x, there's only one way in: a sales call.
Self-serve
Start today- 30-day free trial
- Live in ~10 minutes, from $250/mo
- Scale as you get more pipeline
Enterprise
White-glove- Deployment strategist who builds and launches your rollout
- Custom CRM integration, data migration, and security review
- Rollout, training, and campaigns tailored to your company
Why teams choose Artisan
We've replaced our entire outbound sales team with Artisan. The open rate is twice what it was with humans, and they close $100K deals day after day.
Jason Lemkin
Founder & CEO, SaaStr
Ava runs highly targeted outreach at a scale we could never reach with a human-only team.
Bruno Didier
Head of B2B, CookUnity
We're achieving a $52 cost per lead and have sent hundreds of thousands of emails through Artisan.
Karlo Biuk
Growth Lead, SumUp
We've 20x'ed our investment in revenue. The ROI isn't just proven - it's undeniable.
Henri Delahaye
Founder, RAISE Summit
Enterprise-grade security built in
SOC 2 Type II certified. GDPR compliance underway. Built for teams that can't afford to get security wrong.
SOC 2 type II
SOC 2 type II certified + GDPR in progress
SSO
Team access through your identity provider
Built-in compliance
Banned phrases and ability to coach Ava's writing
FAQ
A fraction of one BDR's salary with no ramp time, no training, and no sick days.
An AI sales agent is AI-powered software that uses artificial intelligence and machine learning to automate the outbound sales process, including prospecting, lead qualification, outreach, follow-ups, and CRM updates. For example, Ava runs complete sales workflows autonomously and books meetings so your sales reps can focus on closing deals.
Artisan runs your entire outbound motion in one platform, from data and prospecting to replies, dialing, and booking, with a free trial and self-serve setup in about 10 minutes. You see Ava work before you commit, instead of starting with a sales call and an annual contract.
No. Start a 30-day free trial, self-serve, from $250/mo, no credit card to begin. Most teams are live in about 10 minutes.
Fully autonomous by default. You set your campaign goals, Ava handles everything else — prospecting, outreach, replies, and booking — powered by artificial intelligence and machine learning. If you want more control while you build trust, you can require approvals at any stage.
Ava is free to start. You can explore the platform and see her in action before committing to a paid plan.
Yes. Ava runs cold outbound plus cross-sell, upsell, and expansion using your CRM and product data, so you grow the customers you already have, not just chase new logos.
No. B2B data, local business data, intent signals, campaign management, deliverability, and a built-in dialer are all included, so there's nothing extra to wire up.
You can onboard immediately and start sending from your primary mailbox on day one. You can also use social and other non-email channels right away.
Ava sends from your team's email addresses. To prospects, it looks like outreach from your company.
Yes. Ava reads replies, handles objections, answers questions, and schedules meetings directly on your team's calendar to streamline the sales process. Your reps only talk to qualified, interested prospects.
No. Ava cannot legally make calls, she creates a list of qualified prospects for your reps to dial and shows full context and talking points on each lead.
You can review and approve all outreach before it goes out. Most teams start with approvals enabled, then go fully autonomous once they trust Ava's judgment.
Ava integrates with Salesforce and HubSpot and syncs data in real time so your team always has an up-to-date view of every contact and account.