Artisan vs 11x
Ava is the first AI BDR to run outbound end to end. She finds leads, writes outreach, handles replies, and books meetings on your reps' calendars. See how she compares to 11x.
Trusted by 6,000+ sales teams, from startups to enterprise
Compare Artisan
and 11x side by side
See how the two compare on what each platform can run, who you can sell to, and how you stay in control.
The problems with 11x
You pay before you see results
11x is demo-only, annual contracts, enterprise pricing. You sign for a year and pay up front, before it has booked a single meeting.
You'll still need other tools
11x only covers pieces of your outbound. Artisan runs the whole motion: data, prospecting, personalization, sending, replies, dialing, and booking.
It can't grow your existing accounts
11x is built for net-new prospecting. It won't grow the customers you already have, no cross-sell, no upsell, no expansion.
How Artisan solves it
Ava runs your entire outbound motion in one platform, from first touch to booked meeting.
See results before you commit
Free trial, no credit card, live in ~10 minutes. Plans from $250/mo, monthly, cancel anytime. You watch Ava work before paying a single dollar.
One platform to run all outbound
B2B data, local business data, intent signals, campaign management, deliverability at scale, and a built-in dialer. All in one platform.
Grow new and existing accounts
Ava runs cold outbound plus cross-sell, upsell, and expansion, using your CRM and product data to grow existing accounts, not just chase new logos.
How Ava runs outbound
autonomously
Set your outbound strategy once. Ava finds the leads, runs the campaigns, and books the meetings.
White-glove deployment
not self-serve guesswork
Every enterprise account gets a dedicated (human) team that scopes, plans, and launches Artisan across your org, from kickoff to full rollout.
Deployment strategist
Your single point of contact from kickoff to go-live and beyond. Scopes your implementation, designs the rollout plan, and owns your success.
Forward deployed engineer
Handles CRM integration, data migration and any custom technical configuration you require.
Outbound campaign specialist
Your campaign specialist will work with you to train Ava. Together, you'll create compelling campaigns that drive conversions.
Why teams choose Artisan
We've replaced our entire outbound sales team with Artisan. The open rate is twice what it was with humans, and they close $100K deals day after day.
Jason Lemkin
Founder & CEO, SaaStr
Ava runs highly targeted outreach at a scale we could never reach with a human-only team.
Bruno Didier
Head of B2B, CookUnity
We're achieving a $52 cost per lead and have sent hundreds of thousands of emails through Artisan.
Karlo Biuk
Growth Lead, SumUp
We've 20x'ed our investment in revenue. The ROI isn't just proven - it's undeniable.
Henri Delahaye
Founder, RAISE Summit
Enterprise-grade security built in
SOC 2 Type II certified. GDPR compliant. Built for teams that can't afford to get security wrong.
SOC 2 type II
SOC 2 type II certified + GDPR ready
SSO
Team access through your identity provider
Built-in compliance
Banned phrases and ability to coach Ava's writing
FAQ
A fraction of one BDR's salary with no ramp time, no training, and no sick days.
An AI sales agent is AI-powered software that uses artificial intelligence and machine learning to automate the outbound sales process, including prospecting, lead qualification, outreach, follow-ups, and CRM updates. For example, Ava runs complete sales workflows autonomously and books meetings so your sales reps can focus on closing deals.
Ava runs your entire outbound motion in one platform, from data and prospecting to replies, dialing, and booking, with escalation rules, manual takeover, and banned phrases so you decide when a human steps in. Plus a parallel dialer with a blitz room, custom signals you define in plain English, and 200M+ local businesses.
You decide. Most teams start in approval mode, then expand her autonomy as results come in. You set escalation rules, banned phrases, and can take over any conversation manually.
Pricing depends on team size, sending volume, and how many of your reps Ava runs for. Book a demo and we'll scope it with you.
Yes. Ava runs cold outbound plus cross-sell, upsell, and expansion using your CRM and product data, so you grow the customers you already have, not just chase new logos.
No. B2B data, local business data, intent signals, campaign management, deliverability, and a built-in dialer are all included, so there's nothing extra to wire up.
Ava sends from your team's email addresses. To prospects, it looks like outreach from your company.
Yes. Ava reads replies, handles objections, answers questions, and schedules meetings directly on your team's calendar to streamline the sales process. Your reps only talk to qualified, interested prospects.
No. Ava cannot legally make calls, she creates a list of qualified prospects for your reps to dial and shows full context and talking points on each lead.
You can review and approve all outreach before it goes out. Most teams start with approvals enabled, then go fully autonomous once they trust Ava's judgment.
Ava integrates with Salesforce and HubSpot and syncs data in real time so your team always has an up-to-date view of every contact and account.