For the SaaStr team, manual LinkedIn research and email personalization consumed hundreds of hours per day. Sending 5,000+ truly personalized emails was impossible for the team. SaaStr needed quality at scale, not just more volume.

Artisan’s AI BDR Ava offered the perfect solution

SaaStr adopted Artisan AI BDR to send hyper‑personalized, brand‑safe emails at volume, across:

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  Net‑new outbound to target accounts

  
  
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  Re‑engagement of lapsed leads, site visitors, and current sponsors

  
  
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  VIP & past attendee invites that convert to ticket sales and revenue

  
  

“We have a reputation for being cutting‑edge, so we need AI at that same caliber.
Artisan helps us maintain our messaging quality—at hyper‑personalized scale.”

Why it worked

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  Quality at scale: Messages read like a seasoned rep wrote them.

  
  
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  Speed to launch: ~1 hour to get productive.

  
  
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  Full‑funnel leverage: Opens meetings now and closed‑won within weeks; keeps pipeline warm between campaigns.

  
  
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  Brand‑safe: Maintains SaaStr’s high standard for tone and relevance.

  
  

“We use a lot of marketing, but it’s huge to have this automated so we can send more messages at hyper‑personalized scale.”

How SaaStr runs it day-to-day

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   Define segments (VIPs, past attendees, target accounts)

   
   
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   Launch campaigns with event‑ or offer‑specific angles

   
   
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   Automated follow‑ups keep threads alive

   
   
4. 

   Team steps into warm replies and closes the loop

   
   

“It’s become a must‑have in our sales & marketing stack.”

Results in ~6 weeks

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  6,892 emails sent (3,574 to new leads)

  
  
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  3.55% positive response rate

  
  
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  49.41% LinkedIn connection acceptance

  
  
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  Closed‑won revenue from re‑engaged leads & ticket sales

  
  

“Email has always been our #1 driver…
Artisan is now neck‑and‑neck in both output and closed‑won revenue.”

SaaStr scaled quality outbound and revenue fast by letting Artisan generate and send the kind of emails a top rep would write, at the speed a human team can’t match.