How Zirtual tripled its monthly leads with Ava, Artisan’s AI BDR

Zirtual provides virtual assistants, paralegals, outbound agents, and administrative support to busy professionals and teams.

To maintain pipeline momentum, Zirtual needed to scale outbound without sacrificing a polished, service-oriented brand voice.

The problems: Low reply rates and manual lead research

Zirtual’s previous tool (Apollo) wasn't delivering the outreach results they needed, and the manual effort required to personalize outreach was unsustainable.

Underperforming reply rates with their ious tool (Apollo)

Response rates weren't hitting the benchmarks needed to sustain a healthy lead flow.

Heavy manual lift to personalize outreach

Researching leads and tailoring messaging by hand consumed time that could have been spent selling.

Slow time-to-launch across multiple service lines

Launching campaigns was excessively time-consuming, irrespective of the service being promoted.

Difficulty staying consistently on-brand at scale

Maintaining a cohesive voice across high-volume, multi-segment outreach proved difficult without centralized controls.

Why Artisan worked: High-volume, high-quality outreach at scale

Zirtual used Artisan’s AI BDR, Ava, to send emails at volume across its virtual assistant service lines. Ava targeted entrepreneurs, executives, and small teams who need dedicated remote support but haven't yet made the leap from DIY to managed delegation.

Messaging improves with every reply

Each response feeds back into the system, sharpening targeting and copy over time.

Campaigns go live quickly and iterate weekly

What used to take weeks now launches in hours, with room to test and refine on a weekly basis.

Consistent, polished voice across services

Every message stays on-brand regardless of service line or volume.

Less execution work, more focus on strategy

With the manual lift removed, the team can spend their time on higher-value activities.

How Zirtual uses Artisan day to day

Builds and personalizes outreach for each prospect
Runs multi-touch sequences
Supports fast campaign launches and iteration
Keeps messaging aligned with Zirtual's brand voice, with hands-on support from the team