The Challenge

Zirtual’s outbound was constrained by:

• 

  Underperforming reply rates with their previous tool (Apollo)

  
  
• 

  Heavy manual lift to personalize outreach

  
  
• 

  Slow time-to-launch across multiple service lines

  
  
• 

  Difficulty staying consistently on-brand at scale

  
  

Artisan’s AI BDR Ava Became Their Outbound Engine

Zirtual adopted Artisan to run personalized outbound at scale.

Ava now:

• 

  Builds and personalizes outreach for each prospect

  
  
• 

  Runs multi-touch sequences

  
  
• 

  Supports fast campaign launches and iteration

  
  
• 

  Keeps messaging aligned with Zirtual’s brand voice, with hands-on support from the team

  
  

Why It Worked

• 

  Adaptive personalization: Messaging improves with every reply

  
  
• 

  Fast to launch: Campaigns go live quickly and iterate weekly

  
  
• 

  Brand-safe: Consistent, polished voice across services

  
  
• 

  Team leverage: Less execution work, more focus on strategy

  
  

How Zirtual Runs It Day-to-Day

• 

  Define segments by service line

  
  
• 

  Launch targeted campaigns by use case

  
  
• 

  Let Ava handle personalization and sequencing

  
  
• 

  Step into warm replies to drive next steps

  
  
• 

  Review performance and iterate regularly

  
  

Results in 3 Months

• 

  Emails sent: 81,785 (27,132 new leads contacted)

  
  
• 

  Positive replies: 80 (~27/month)

  
  
• 

  Positive reply rate: ~3x higher than previous tool (Apollo)

  
  

Zirtual improved outbound performance by letting Artisan generate and send the kind of emails their best rep would write, at a speed a human team can’t match.

If you’re ready to see what Artisan can do for you, get in touch