Best ZoomInfo alternatives to try now

Looking for a ZoomInfo alternative with better pricing?

A cleaner UI? Deeper AI workflows? Stronger outbound tools? 

Maybe all of the above.

In this guide, we’ll help you find the tools that deliver exactly what you're looking for.

Why Look for ZoomInfo Alternatives?

I’ve looked through the most recent ZoomInfo reviews, and several concerns keep popping up. 

Here’s what users have been pointing out:

• Data coverage outside the U.S. could be stronger.

• Contact info for small businesses isn’t always up to date.

• The intent data feature doesn’t provide meaningful insights.

• Cold email outreach campaigns often have high bounce rates.

• Support quality is becoming more hit and miss.

• Contract terms are inflexible. 

Let’s take a look at what else is out there.

1. Artisan (Best Overall ZoomInfo Alternative)

Artisan runs outbound for you. It comes with Ava, a built-in AI BDR who handles all prospecting and outreach tasks across email and social media.

You also get access to over 300 million verified B2B, ecommerce, and local business contacts, with ongoing enrichment and hygiene monitoring. Ava uses this leads info to run highly personalized multi-channel outreach campaigns. Again, all on autopilot and at the same level of quality as a human rep. 

Key Features

• AI BDR (Ava) for prospecting, follow-up, and outreach

• 300M+ verified contacts with real-time enrichment

• Watchtower campaigns that monitor website visitors and spot intent

• Multi-channel automation across email and social media

• Sales playbooks that guide Ava through each step of the sales process—you set the strategy, and Ava executes it automatically, following your rules about tone and messaging

• Email warm-up and inbox protection to optimize deliverability 

• CRM integrations with Salesforce, HubSpot, and others

Pricing & Plans

Artisan offers flexible pricing based on usage, which means you won’t pay for the features you don’t need. 

If you do need a full outbound sales engine, Artisan lets you streamline everything in one package. No need to pay for separate tools like ZoomInfo for prospecting, Outreach for, well, outreach, and Salesloft for deal management.

How Artisan Compares to ZoomInfo

Artisan keeps the parts people like about ZoomInfo (like access to solid data) and goes a step further by filling in the gaps.

• It’s an all-in-one platform that helps you run full outbound campaigns.

• Outreach is fully built in, with warm-up tools, deliverability optimization, and AI-powered message personalization.

• The UX is clean and modern, and you can manage entire campaigns just by chatting with Ava, the built-in AI BDR.

• It’s also more cost-effective, especially for small and mid-market teams that don’t want to invest in multiple tools just to run outbound campaigns. 

Ideal Use Cases

• Startups and lean GTM teams

• Founders, marketers, and small teams without a full sales ops function

• Anyone looking to scale outbound without hiring more SDRs and BDRs

Automate your outbound with an AI BDR

Meet Ava—your AI BDR who handles prospecting, outreach, and follow-ups, so your team can focus on closing.

Book a demo

2. Apollo.io

Apollo.io is an all-in-one B2B sales intelligence platform that combines a massive database for lead generation with tools for workflow and outreach automation.

It gives you access to over 210 million contacts across various industries, along with built-in tools for email sequencing, dialing, and task management.

Key Features

• Access to 200M+ contacts with data enrichment and firmographics

• Built-in email sequencing and dialer

• Task and activity management

• Integrations with popular CRMs like Salesforce and HubSpot

• Campaign performance tracking and analytics

• Chrome extension for quick contact access while browsing LinkedIn or websites

Pricing & Plans

Apollo uses tiered pricing. Each plan increases your monthly credit limit and unlocks more advanced features.

• Free: 100 credits/month, basic search filters, email sequencing, and simple workflows

• Basic ($59/user/month): 2,500 credits/month, adds enrichment, email tracking (opens/clicks), AI lead scoring, priority customer support via email, and integrations with Outreach and Salesloft

• Professional ($99/user/month): 4,000 credits/month, includes A/B testing, advanced workflows, a U.S. dialer, more reporting options, and expanded integrations

• Organization ($149/user/month): 6,000 credits/month, adds international dialer access, advanced permissions, and stronger security features

How Apollo Compares to ZoomInfo

If you’ve been digging around Reddit to learn about ZoomInfo competitors, you’ve probably seen Apollo come up as one of the closest options. It has both strengths and some weaknesses in comparison. 

• Apollo combines B2B contact data and outreach tools in one platform, so you don’t need to juggle multiple apps.

• It’s generally more affordable for small to mid-sized teams.

• With easy CRM integrations and smooth workflow automation, it’s more user-friendly for beginners.

• A free plan is available.

• The database isn’t quite as big or detailed as ZoomInfo’s.

• Apollo’s global coverage outside the U.S. is more limited.

Ideal Use Cases

• Small to mid-sized sales teams looking for a combined prospecting and outreach tool

• Startups and growing businesses that want to manage their entire sales workflow in one place

3. Cognism

Cognism is a B2B data platform offering emails, phone numbers, and intent data, with a strong focus on GDPR compliance.

A standout selling point is that Cognism checks its mobile numbers against 13 do-not-call lists worldwide, which has earned it a reputation as one of the most reliable data providers out there.

Key Features

• Global contact database of 200M+ GDPR-compliant leads

• Real-time phone validation via Diamond Data feature

• Intent signals from Bombora to flag in-market accounts

• Advanced filters for job title, tech stack, location, and more

• Native integrations with Salesforce, HubSpot, Outreach, and others

• Chrome extension for prospecting while browsing 

Pricing & Plans

Cognism doesn’t list pricing publicly. Its biggest advantage is unlimited data views and exports (there are no credit limits). 

There are two main plans:

• Grow: Includes email and phone data

• Elevate: Adds advanced intelligence and actionable intent signals

How Cognism Compares to ZoomInfo

• Cognism reportedly has stronger phone data accuracy—some teams have reported match rates as high as 98% with Cognism, compared to around 72% with ZoomInfo.

• Higher call connect rates, with Cognism hitting 22% in some cases versus 14% with ZoomInfo.

• Unlike ZoomInfo, Cognism’s pricing isn’t credit-based.

• Cognism doesn’t have built-in outreach tools. ZoomInfo does, but they’re limited to basic email sequences. Most teams still rely on separate platforms for full outreach.

Ideal Use Cases

• GTM teams targeting EMEA or other international markets

• Companies that primarily rely on cold calling

• Teams that already have an outreach tool and just need high-quality, compliant data

4. Seamless.AI

Seamless.AI is a sales prospecting platform that helps you find emails, cell phone numbers, and company data in real time.

Its main “pitch” focuses on live search—instead of pulling from a static database, it sources and verifies contact info as you search.

Key Features

• B2B lead database that includes 1.3B+ business contacts and 121M+ company profiles

• Buyer intent signals highlight accounts showing recent purchase interest

• Job change monitoring surfaces potential warm leads based on recent moves

• Pitch intelligence personalizes outreach campaigns with relevant talking points and company insights

• CRM enrichment fills the gaps in lead data

• Chrome extension finds and verifies contacts while browsing

• Autopilot mode and AI assistant

Pricing & Plans

• Free: 1 user with a 50-credit allowance 

• Pro (custom pricing): Pay per user and daily credit refresh

• Enterprise (custom pricing): Unlimited users and custom credits

How Seamless.AI Compares to ZoomInfo

• Seamless is similar to ZoomInfo in terms of offering phone numbers, intent signals, and firmographics.

• The live search model gives it an edge for more up-to-date or obscure contacts.

• It has deeper AI integration across workflows—from lead research to pitch creation and automation.

• On the downside, Seamless.AI’s interface feels more cluttered.

Ideal Use Cases

• Seamless.AI works well for companies that want a ZoomInfo-like dataset without the ZoomInfo-level cost.

5. Lusha

Lusha is a popular sales intelligence tool known for its simplicity and strong integrations. It’s also often praised for its ease of use and quick setup.

Key Features

• Access to 100M+ contacts and 15M+ company profiles

• Filter by intent signals, technographics, funding rounds, and job changes

• Chrome extension pulls contact information from LinkedIn, B2B sites, inboxes, and calendars

• Enrichment for CRMs such as Salesforce, HubSpot, and others

• Built-in tools for sending emails and setting up outreach sequences

• AI tools for contact enrichment and email copy generation

Pricing & Plans

Lusha offers four pricing plans, following a credit-based pricing system.

• Free: 50 monthly credits (1 credit = 1 email address, 5 credits = 1 phone number), access to phone numbers and emails, plus basic email outreach and AI tools

• Pro ($41.90/month): 350 credits per month, includes 3 user seats, buyer intent data, and all features from the Free plan

• Premium ($69.90/month): 600 monthly credits and 5 seats, ideal for growing teams

• Scale: Custom plan with flexible credit volume, team size, and access to advanced intent targeting across 25 topics

How Lusha Compares to ZoomInfo

• Lusha’s pricing is fully credit-based and transparent, giving users predictable costs, whereas ZoomInfo’s pricing is custom and less flexible.

• The interface is simpler and quicker to navigate.

• Lusha’s B2B contact data accuracy and coverage may not match ZoomInfo’s for global markets.

Ideal Use Cases

• Startups looking for a lightweight, affordable prospecting tool targeting US-based audiences.

• Reps who rely heavily on direct dials for outbound calling.

6. Breeze Intelligence (formerly Clearbit)

Breeze used to be Clearbit before HubSpot acquired it. Now fully built into HubSpot, it helps sales and marketing teams enrich contact records and identify anonymous website visitors.

Key Features

• Database of over 200 million buyer and company profiles

• Automatic enrichment of company and contact records in HubSpot

• De-anonymization feature identifies anonymous website visitors using IP and firmographic data

• Dynamic lists and workflows based on firmographic filters, employee count, tech stack, industry, and more

• Tight integration with HubSpot CRM—no need for APIs or third-party setups

Pricing & Plans

Breeze Intelligence is available as an add-on to HubSpot’s paid plans.

• Small ($45/month): 5,000 credits/month

• Medium ($270/month): 30,000 credits/month

• Large ($900/month): 100,000 credits/month

How Breeze Intelligence Compares to ZoomInfo

• Breeze Intelligence is fully native to HubSpot.

• Strong de-anonymization and enrichment workflows link directly with CRM activity.

• Breeze is lighter on B2B phone data and intent signals compared to ZoomInfo’s broader dataset.

• It’s better for real-time enrichment and marketing automation use cases.

• More transparent and modular pricing—it’s easier to scale gradually without committing to large enterprise contracts.

Ideal Use Cases

Breeze Intelligence will be a good fit for GTM teams already working within HubSpot.

7. LeadIQ

LeadIQ is essentially a prospecting tool that allows you to add leads to your CRM while browsing on LinkedIn. It has some outreach capabilities, too, but most teams choose it for its prospecting extension.

Key Features

• Prospecting extension for LinkedIn and company websites

• Lead capture with one-click contact data extraction

• Built-in email sequences and campaign tracking

• AI-powered outbound message writer

• Real-time data enrichment and CRM sync

• Job change tracking 

• Integrates with Salesforce, HubSpot, Outreach, and more

Pricing & Plans

LeadIQ offers a free plan, but pricing for paid tiers isn’t listed publicly:

• Free: 1 user, 50 credits/month, includes core features like email and phone data, intent signals, technographics, and the AI email writer

• Pro: Up to 10 users, 2,400 credits/year, everything in Free, plus additional credits and team access

• Enterprise: Custom credits and pricing, includes AI account prospecting, advanced admin settings, and governance controls for larger teams

How LeadIQ Compares to ZoomInfo

• LeadIQ has a more modern and lightweight UI compared to ZoomInfo.

• It has a stronger focus on LinkedIn-based prospecting and live capture.

• LeadIQ’s pricing is notably more affordable than ZoomInfo's.

Ideal Use Cases

LeadIQ is right for business development reps (BDRs) and account executives (AEs) doing heavy LinkedIn prospecting.

8. LinkedIn Sales Navigator

LinkedIn Sales Navigator is the upgraded version of LinkedIn for salespeople. If you’ve ever tried hunting for leads on regular LinkedIn and felt like it was clunky and limited, Navigator gives you a lot more control.

You get better filters, smarter lead suggestions, and real-time updates when someone changes jobs or a target company features in the news.

Key Features

• Advanced search for leads and accounts with filters like title, company size, industry, and geography

• InMail credits for messaging LinkedIn users without being connected

• Real-time alerts for job changes, company updates, and engagement

• Advanced CRM integrations

• Lead lists and saved searches for tracking potential targets

Pricing & Plans

• Core ($99.99/user/month): Basic features like lead research and change monitoring

• Advanced ($179.99/user/month): Adds buyer intent signals and generative AI

• Advanced Plus (custom pricing): Adds advanced CRM integrations 

How LinkedIn Sales Navigator Compares to ZoomInfo

• Sales Navigator is built into LinkedIn, so data quality is solid and always up to date.

• The interface feels familiar and doesn’t involve any learning curve if you already use LinkedIn.

• It’s more affordable than ZoomInfo.

• It’s not a data provider, so you won’t get emails or phone numbers.

Ideal Use Cases

• Reps prioritizing warm outreach and relationship-building.

• Teams that rely solely on LinkedIn for prospecting and outreach.

9. Hunter.io

Hunter.io is a lightweight tool for finding and verifying professional email addresses. As of late, users can also send basic email campaigns directly from Hunter (though it’s more limited compared to tools built specifically for outreach).

Key Features

• Domain search to find emails associated with a company

• Email finder with name and domain lookup

• Bulk email finder and email verification tools

• Simple email outreach tools

• Integrations with HubSpot, Salesforce, and more

• Chrome extension that shows emails while you browse websites

Pricing & Plans

Plans start with a free option and scale based on the number of credits included.

• Free: 1 email account, 50 credits/month, and up to 500 campaign recipients

• Starter ($49/month): 3 email accounts, 1,000 credits, and 2,500 campaign recipients

• Growth ($149/month): 10 email accounts, 2,500 credits, and 5,000 campaign recipients

• Scale ($299/month): 20 email accounts, 25,000 credits, and 15,000 campaign recipients

How Hunter.io Compares to ZoomInfo

• Much simpler and more affordable for just email discovery.

• Lacks phone data, intent signals, or firmographics that ZoomInfo offers.

• Better for small teams doing manual prospect list building or contact data scraping.

• More transparent pricing and easier to test with the free plan.

• Neither Hunter nor ZoomInfo offers built-in warmup and deliverability optimization tools.

Ideal Use Cases

• Freelancers, consultants, and small teams, particularly in HR and marketing.

• Anyone who just needs quick, verified email addresses without the extras.

If You’re Picking One Tool, Make It This One

Most ZoomInfo alternatives only solve part of the problem—maybe they’re cheaper, have a cleaner UI, or offer more accurate data globally. But they still leave you stitching together a stack of tools to run outbound.

Artisan is different. It’s the only tool on this list that handles the entire sales motion: data, enrichment, outreach, deliverability optimization, and sequencing—all AI-powered.

It’s built for lean teams and fast-moving startups that want results without having to spin up a full RevOps department. If you want real execution, not just more software to manage, Artisan is the top ZoomInfo alternative.

Automate your outbound with an AI BDR

Meet Ava—your AI BDR who handles prospecting, outreach, and follow-ups, so your team can focus on closing.

Book a demo