Looking for a ZoomInfo alternative with better pricing?
A cleaner UI? Deeper AI workflows? Stronger outbound tools?Â
Maybe all of the above.
In this guide, we’ll help you find the tools that deliver exactly what you're looking for.
Why Look for ZoomInfo Alternatives?
I’ve looked through the most recent ZoomInfo reviews, and several concerns keep popping up.Â
Here’s what users have been pointing out:
Data coverage outside the U.S. could be stronger.
Contact info for small businesses isn’t always up to date.
The intent data feature doesn’t provide meaningful insights.
Cold email outreach campaigns often have high bounce rates.
Support quality is becoming more hit and miss.
Contract terms are inflexible.Â
Let’s take a look at what else is out there.
1. Artisan (Best Overall ZoomInfo Alternative)
Artisan runs outbound for you. It comes with Ava, a built-in AI BDR who handles all prospecting and outreach tasks across email and LinkedIn.
You also get access to over 300 million verified B2B, ecommerce, and local business contacts, with ongoing enrichment and hygiene monitoring. Ava uses this leads info to run highly personalized multi-channel outreach campaigns. Again, all on autopilot and at the same level of quality as a human rep.Â
Key Features
AI BDR (Ava) for prospecting, follow-up, and outreach
300M+ verified contacts with real-time enrichment
Watchtower campaigns that monitor website visitors and spot intent
Multi-channel automation across email and LinkedIn
Sales playbooks that guide Ava through each step of the sales process—you set the strategy, and Ava executes it automatically, following your rules about tone and messaging
Email warm-up and inbox protection to optimize deliverabilityÂ
CRM integrations with Salesforce, HubSpot, and others
Pricing & Plans
Artisan offers flexible pricing based on usage, which means you won’t pay for the features you don’t need.Â
If you do need a full outbound sales engine, Artisan lets you streamline everything in one package. No need to pay for separate tools like ZoomInfo for prospecting, Outreach for, well, outreach, and Salesloft for deal management.
How Artisan Compares to ZoomInfo
Artisan keeps the parts people like about ZoomInfo (like access to solid data) and goes a step further by filling in the gaps.
It’s an all-in-one platform that helps you run full outbound campaigns.
Outreach is fully built in, with warm-up tools, deliverability optimization, and AI-powered message personalization.
The UX is clean and modern, and you can manage entire campaigns just by chatting with Ava, the built-in AI BDR.
It’s also more cost-effective, especially for small and mid-market teams that don’t want to invest in multiple tools just to run outbound campaigns.Â
Ideal Use Cases
Startups and lean GTM teams
Founders, marketers, and small teams without a full sales ops function
Anyone looking to scale outbound without hiring more SDRs and BDRs
2. Apollo.io
Apollo.io is an all-in-one B2B sales intelligence platform that combines a massive database for lead generation with tools for workflow and outreach automation.
It gives you access to over 210 million contacts across various industries, along with built-in tools for email sequencing, dialing, and task management.
Key Features
Access to 200M+ contacts with data enrichment and firmographics
Built-in email sequencing and dialer
Task and activity management
Integrations with popular CRMs like Salesforce and HubSpot
Campaign performance tracking and analytics
Chrome extension for quick contact access while browsing LinkedIn or websites
Pricing & Plans
Apollo uses tiered pricing. Each plan increases your monthly credit limit and unlocks more advanced features.
Free: 100 credits/month, basic search filters, email sequencing, and simple workflows
Basic ($59/user/month): 2,500 credits/month, adds enrichment, email tracking (opens/clicks), AI lead scoring, priority customer support via email, and integrations with Outreach and Salesloft
Professional ($99/user/month): 4,000 credits/month, includes A/B testing, advanced workflows, a U.S. dialer, more reporting options, and expanded integrations
Organization ($149/user/month): 6,000 credits/month, adds international dialer access, advanced permissions, and stronger security features
How Apollo Compares to ZoomInfo
If you’ve been digging around Reddit to learn about ZoomInfo competitors, you’ve probably seen Apollo come up as one of the closest options. It has both strengths and some weaknesses in comparison.Â
Apollo combines B2B contact data and outreach tools in one platform, so you don’t need to juggle multiple apps.
It’s generally more affordable for small to mid-sized teams.
With easy CRM integrations and smooth workflow automation, it’s more user-friendly for beginners.
A free plan is available.
The database isn’t quite as big or detailed as ZoomInfo’s.
Apollo’s global coverage outside the U.S. is more limited.
Ideal Use Cases
Small to mid-sized sales teams looking for a combined prospecting and outreach tool
Startups and growing businesses that want to manage their entire sales workflow in one place
3. Cognism
Cognism is a B2B data platform offering emails, phone numbers, and intent data, with a strong focus on GDPR compliance.
A standout selling point is that Cognism checks its mobile numbers against 13 do-not-call lists worldwide, which has earned it a reputation as one of the most reliable data providers out there.
Key Features
Global contact database of 200M+ GDPR-compliant leads
Real-time phone validation via Diamond Data feature
Intent signals from Bombora to flag in-market accounts
Advanced filters for job title, tech stack, location, and more
Native integrations with Salesforce, HubSpot, Outreach, and others
Chrome extension for prospecting while browsingÂ
Pricing & Plans
Cognism doesn’t list pricing publicly. Its biggest advantage is unlimited data views and exports (there are no credit limits).Â
There are two main plans:
Grow: Includes email and phone data
Elevate: Adds advanced intelligence and actionable intent signals
How Cognism Compares to ZoomInfo
Cognism reportedly has stronger phone data accuracy—some teams have reported match rates as high as 98% with Cognism, compared to around 72% with ZoomInfo.
Higher call connect rates, with Cognism hitting 22% in some cases versus 14% with ZoomInfo.
Unlike ZoomInfo, Cognism’s pricing isn’t credit-based.
Cognism doesn’t have built-in outreach tools. ZoomInfo does, but they’re limited to basic email sequences. Most teams still rely on separate platforms for full outreach.
Ideal Use Cases
GTM teams targeting EMEA or other international markets
Companies that primarily rely on cold calling
Teams that already have an outreach tool and just need high-quality, compliant data
4. Seamless.AI
Seamless.AI is a sales prospecting platform that helps you find emails, cell phone numbers, and company data in real time.
Its main “pitch” focuses on live search—instead of pulling from a static database, it sources and verifies contact info as you search.
Key Features
B2B lead database that includes 1.3B+ business contacts and 121M+ company profiles
Buyer intent signals highlight accounts showing recent purchase interest
Job change monitoring surfaces potential warm leads based on recent moves
Pitch intelligence personalizes outreach campaigns with relevant talking points and company insights
CRM enrichment fills the gaps in lead data
Chrome extension finds and verifies contacts while browsing
Autopilot mode and AI assistant
Pricing & Plans
Free: 1 user with a 50-credit allowanceÂ
Pro (custom pricing): Pay per user and daily credit refresh
Enterprise (custom pricing): Unlimited users and custom credits
How Seamless.AI Compares to ZoomInfo
Seamless is similar to ZoomInfo in terms of offering phone numbers, intent signals, and firmographics.
The live search model gives it an edge for more up-to-date or obscure contacts.
It has deeper AI integration across workflows—from lead research to pitch creation and automation.
On the downside, Seamless.AI’s interface feels more cluttered.
Ideal Use Cases
Seamless.AI works well for companies that want a ZoomInfo-like dataset without the ZoomInfo-level cost.
5. Lusha
Lusha is a popular sales intelligence tool known for its simplicity and strong integrations. It’s also often praised for its ease of use and quick setup.
Key Features
Access to 100M+ contacts and 15M+ company profiles
Filter by intent signals, technographics, funding rounds, and job changes
Chrome extension pulls contact information from LinkedIn, B2B sites, inboxes, and calendars
Enrichment for CRMs such as Salesforce, HubSpot, and others
Built-in tools for sending emails and setting up outreach sequences
AI tools for contact enrichment and email copy generation
Pricing & Plans
Lusha offers four pricing plans, following a credit-based pricing system.
Free: 50 monthly credits (1 credit = 1 email address, 5 credits = 1 phone number), access to phone numbers and emails, plus basic email outreach and AI tools
Pro ($41.90/month): 350 credits per month, includes 3 user seats, buyer intent data, and all features from the Free plan
Premium ($69.90/month): 600 monthly credits and 5 seats, ideal for growing teams
Scale: Custom plan with flexible credit volume, team size, and access to advanced intent targeting across 25 topics
How Lusha Compares to ZoomInfo
Lusha’s pricing is fully credit-based and transparent, giving users predictable costs, whereas ZoomInfo’s pricing is custom and less flexible.
The interface is simpler and quicker to navigate.
Lusha’s B2B contact data accuracy and coverage may not match ZoomInfo’s for global markets.
Ideal Use Cases
Startups looking for a lightweight, affordable prospecting tool targeting US-based audiences.
Reps who rely heavily on direct dials for outbound calling.
6. Breeze Intelligence (formerly Clearbit)
Breeze used to be Clearbit before HubSpot acquired it. Now fully built into HubSpot, it helps sales and marketing teams enrich contact records and identify anonymous website visitors.
Key Features
Database of over 200 million buyer and company profiles
Automatic enrichment of company and contact records in HubSpot
De-anonymization feature identifies anonymous website visitors using IP and firmographic data
Dynamic lists and workflows based on firmographic filters, employee count, tech stack, industry, and more
Tight integration with HubSpot CRM—no need for APIs or third-party setups
Pricing & Plans
Breeze Intelligence is available as an add-on to HubSpot’s paid plans.
Small ($45/month): 5,000 credits/month
Medium ($270/month): 30,000 credits/month
Large ($900/month): 100,000 credits/month
How Breeze Intelligence Compares to ZoomInfo
Breeze Intelligence is fully native to HubSpot.
Strong de-anonymization and enrichment workflows link directly with CRM activity.
Breeze is lighter on B2B phone data and intent signals compared to ZoomInfo’s broader dataset.
It’s better for real-time enrichment and marketing automation use cases.
More transparent and modular pricing—it’s easier to scale gradually without committing to large enterprise contracts.
Ideal Use Cases
Breeze Intelligence will be a good fit for GTM teams already working within HubSpot.
7. LeadIQ
LeadIQ is essentially a prospecting tool that allows you to add leads to your CRM while browsing on LinkedIn. It has some outreach capabilities, too, but most teams choose it for its prospecting extension.
Key Features
Prospecting extension for LinkedIn and company websites
Lead capture with one-click contact data extraction
Built-in email sequences and campaign tracking
AI-powered outbound message writer
Real-time data enrichment and CRM sync
Job change trackingÂ
Integrates with Salesforce, HubSpot, Outreach, and more
Pricing & Plans
LeadIQ offers a free plan, but pricing for paid tiers isn’t listed publicly:
Free: 1 user, 50 credits/month, includes core features like email and phone data, intent signals, technographics, and the AI email writer
Pro: Up to 10 users, 2,400 credits/year, everything in Free, plus additional credits and team access
Enterprise: Custom credits and pricing, includes AI account prospecting, advanced admin settings, and governance controls for larger teams
How LeadIQ Compares to ZoomInfo
LeadIQ has a more modern and lightweight UI compared to ZoomInfo.
It has a stronger focus on LinkedIn-based prospecting and live capture.
LeadIQ’s pricing is notably more affordable than ZoomInfo's.
Ideal Use Cases
LeadIQ is right for business development reps (BDRs) and account executives (AEs) doing heavy LinkedIn prospecting.
8. LinkedIn Sales Navigator
LinkedIn Sales Navigator is the upgraded version of LinkedIn for salespeople. If you’ve ever tried hunting for leads on regular LinkedIn and felt like it was clunky and limited, Navigator gives you a lot more control.
You get better filters, smarter lead suggestions, and real-time updates when someone changes jobs or a target company features in the news.
Key Features
Advanced search for leads and accounts with filters like title, company size, industry, and geography
InMail credits for messaging LinkedIn users without being connected
Real-time alerts for job changes, company updates, and engagement
Advanced CRM integrations
Lead lists and saved searches for tracking potential targets
Pricing & Plans
Core ($99.99/user/month): Basic features like lead research and change monitoring
Advanced ($179.99/user/month): Adds buyer intent signals and generative AI
Advanced Plus (custom pricing): Adds advanced CRM integrationsÂ
How LinkedIn Sales Navigator Compares to ZoomInfo
Sales Navigator is built into LinkedIn, so data quality is solid and always up to date.
The interface feels familiar and doesn’t involve any learning curve if you already use LinkedIn.
It’s more affordable than ZoomInfo.
It’s not a data provider, so you won’t get emails or phone numbers.
Ideal Use Cases
Reps prioritizing warm outreach and relationship-building.
Teams that rely solely on LinkedIn for prospecting and outreach.
9. Hunter.io
Hunter.io is a lightweight tool for finding and verifying professional email addresses. As of late, users can also send basic email campaigns directly from Hunter (though it’s more limited compared to tools built specifically for outreach).
Key Features
Domain search to find emails associated with a company
Email finder with name and domain lookup
Bulk email finder and email verification tools
Simple email outreach tools
Integrations with HubSpot, Salesforce, and more
Chrome extension that shows emails while you browse websites
Pricing & Plans
Plans start with a free option and scale based on the number of credits included.
Free: 1 email account, 50 credits/month, and up to 500 campaign recipients
Starter ($49/month): 3 email accounts, 1,000 credits, and 2,500 campaign recipients
Growth ($149/month): 10 email accounts, 2,500 credits, and 5,000 campaign recipients
Scale ($299/month): 20 email accounts, 25,000 credits, and 15,000 campaign recipients
How Hunter.io Compares to ZoomInfo
Much simpler and more affordable for just email discovery.
Lacks phone data, intent signals, or firmographics that ZoomInfo offers.
Better for small teams doing manual prospect list building or contact data scraping.
More transparent pricing and easier to test with the free plan.
Neither Hunter nor ZoomInfo offers built-in warmup and deliverability optimization tools.
Ideal Use Cases
Freelancers, consultants, and small teams, particularly in HR and marketing.
Anyone who just needs quick, verified email addresses without the extras.
If You’re Picking One Tool, Make It This One
Most ZoomInfo alternatives only solve part of the problem—maybe they’re cheaper, have a cleaner UI, or offer more accurate data globally. But they still leave you stitching together a stack of tools to run outbound.
Artisan is different. It’s the only tool on this list that handles the entire sales motion: data, enrichment, outreach, deliverability optimization, and sequencing—all AI-powered.
It’s built for lean teams and fast-moving startups that want results without having to spin up a full RevOps department. If you want real execution, not just more software to manage, Artisan is the top ZoomInfo alternative.
