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Chain of Events

How Chain of Events automates the output of 5 BDRs with Artisan

"We've sourced over $700k of ARR in the past 6 months, which is 20x our investment in Artisan. The ROI is undeniable." ~ Henri Delahaye, Founder of Chain of Events

$700k+

ARR sourced in 6 months

20x

Return on investment

5 human BDRs

Replaced by one AI BDR

Chain of Events

Henri Delahaye

Founder of Chain of Events

Chain of Events is the team behind the RAISE conference

RAISE is one of the leading global events at the intersection of AI and business. Ahead of the conference, Chain of Events needed to scale personalized outreach to sponsors and speakers without the cost of hiring and training a team of SDRs.

Promo Image COE

The problem: A fragmented workflow that couldn't scale

Their previous stack, Apollo for enrichment and HubSpot for sequences, was heavily manual. After evaluating multiple AI SDR tools, Chain of Events chose Artisan's AI BDR, Ava. Ava was the only AI BDR laser-focused on delivering high-quality outbound sequences, not just volume.

How Artisan powers event outreach day to day

  • Fully automates sponsor and speaker outreach, end-to-end
  • Replaces the workload of 5 full-time SDRs
  • A single team member spends 4 to 5 hours per week fine-tuning personas and updating campaigns

Results in 6 months

$700k+

ARR sourced

20x

Return on $28k annual investment

5 BDRs

Replaced by one AI BDR

4–5 hrs

Time spent managing all campaigns per week

Geometry

Put outbound on autopilotwith Ava, the AI BDR

Find and prioritize ICP fit leads

Enrich data from dozens of sources

Send personalized multi-channel outreach

Monitor social platforms for keywords

Reply autonomously and book meetings

Find and prioritize ICP fit leads

Enrich data from dozens of sources

Send personalized multi-channel outreach

Monitor social platforms for keywords

Reply autonomously and book meetings

Find and prioritize ICP fit leads

Enrich data from dozens of sources

Send personalized multi-channel outreach

Monitor social platforms for keywords

Reply autonomously and book meetings