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Event Organizer

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Customer Story

Chain of Events

Scaling Event Outreach With An AI BDR - Henri Delahaye, Founder of Chain of Events

"We've sourced over $700k of ARR in the past 6 months, which is 20x our investment in Artisan. The ROI is undeniable."
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Chain of Events is the team behind the RAISE conference, one of the leading global events at the intersection of AI and business.

Before Artisan, Chain of Events was relying on a fragmented, outdated workflow


Ahead of the RAISE conference, Chain of Events needed to scale personalized outreach to sponsors and speakers without the cost of hiring and training a team of SDRs. Their previous stack, Apollo for enrichment and HubSpot for sequences was heavily manual. LinkedIn research, data cleanup, and connection requests consumed hours every day.



After evaluating multiple AI SDR tools, Chain of Events chose Artisan's AI BDR Ava. Why? Ava was the only AI BDR laser-focused on delivering high-quality outbound sequences, not just volume.


Artisan gave Chain of Events the ability to do the work of 5 humans SDRs, with one AI BDR

With Artisan, Chain of Events was able to:


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    Fully automate sponsor and speaker outreach, end-to-end


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    Replace the workload of 5 full-time SDRs


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    Eliminate manual LinkedIn work entirely


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    Source a significant amount of ARR


The ROI speaks for itself

In just 6 months, Chain of Events has sourced over $700k in ARR through Artisan—20x their annual investment of $28k. Henri, founder of Chain of Events, confirmed this:


"We've sourced over $700k of ARR in the past 6 months, which is 20x our investment in Artisan. The ROI is undeniable."


Instead of hiring and managing 5 full-time BDRs, a single team member now spends 4–5 hours per week fine-tuning personas and updating campaigns. With Artisan, high-touch, personalized outreach doesn’t come at the cost of time or headcount.


Artisan empowered Chain of Events to scale without compromise, proving that in the world of AI sales tools, quality and performance still win.



Ready to transform your own outbound processes? Book a sales meeting with us today and discover how Ava can do the same for you.


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