We Reviewed 15 B2B Data Enrichment Tools You’ll Love
Solid data enrichment can take your B2B lead list from average to excellent.
It’s a powerful, simple, and inexpensive way to improve the rate at which you successfully connect with and convert prospects.
But most people misunderstand enrichment.
It's about more than just combining an email address with a phone number and job title. Modern tools make it possible to add swaths of useful information to your lead profiles, from detailed psychographics to nuanced behavioral insights.
First, however, you’ve got to pick the right tools. And there’s a lot of variability in quality. Fortunately, however, we’ve done the hard work of reviewing the main providers for you.
Let’s get those lovely little leads enriched.
What is B2B Data Enrichment?
Data enrichment transforms basic contact information into comprehensive lead profiles by automatically gathering and validating data from multiple trusted sources. This process turns simple contact details into actionable intelligence that drives sales success.
Here are the key components of modern data enrichment:
Contact validation: Email verification and phone number confirmation.
Company intelligence: Size, revenue, and technology stack.
Decision maker insights: Role, responsibilities, and buying authority.
Behavioral data: Intent signals and engagement history.
Market context: Industry trends and competitive positioning.
The term “data enrichment” usually goes hand in hand with hygiene monitoring, where the accuracy of the data associated with a lead is checked. This often involves using technical methods to validate phone numbers and emails.
Enriched data is important in sales and marketing for the following reasons:
Helps you identify the best-qualified leads and increases the chances of conversions.
Allows you to gauge where leads are on the buyer journey and tailor outreach accordingly.
Enables you to send more personalized emails.
Improves collaboration between your marketing and sales teams.
Enrichment covers a broad spectrum of data types, including firmographics, demographics, technographics, and behavioral data.
AI-driven tools are capable of performing as well—and often even better—than human researchers when enriching data. And they ensure that all data types are covered. Artisan is an example of a next-gen AI data enrichment and outreach platform that drives proven results. If you’d like to see how it can improve your conversion rates, get in touch to organize a demo.
Effective Strategies to Enrich Your B2B Data
Automation is the bedrock of a successful data enrichment strategy. It’s impossible to manually supplement thousands—or tens of thousands—of B2B lead profiles. You can then implement best practices on the basis of this automation.
Take the following steps to ensure high-quality enriched data:
Automate the enrichment process
Use a variety of trusted sources
Maintain data hygiene
Enrich with behavioral insights
Use enriched data for predictive analytics
1. Automate Data Collection and Enrichment
Automation tools can streamline the process of collecting and enriching customer data significantly.
It might take hours to manually enrich just a handful of lead profiles. With an automation tool? High-quality enrichment in seconds.
Most data enrichment tools work silently in the background. For example, you can integrate Artisan with your CRM system to continuously update data in real time.
The key is to check that your chosen tools pull information from a variety of sources and don’t rely solely on automated scraping (although scraping has its place). Testing different providers to validate quality is a good practice.
2. Pull Data from Various Trusted Data Sources
Supplementary data is only as good as the sources it comes from. All too often, data enrichment tools rely on simple scraping methods focused exclusively on web pages. However, there’s a plethora of sources that can provide insightful, accurate data about B2B leads.
Here are the sources, for example, that Artisan pulls information from:
Public databases
Social media
Directories
Website contact information
B2B enrichment providers
Combining different data points provides a richer, multidimensional view of each customer. It’s not uncommon for a dozen separate sources to be used when enriching just one prospect.
What’s more, complex tasks like predictive analytics require more nuanced information, like behavioral intent data, that aren’t readily available in easily accessible public forums.
3. Maintain Data Hygiene
Data hygiene involves regularly validating and cleaning customer information. Also called data cleansing, it can have a significant impact on the quality and consistency of your outbound campaigns.
For example, imagine that 20% or 30% of your leads’ email addresses are inactive. They may still be delivered to the inbox but without any chance of being opened. This will skew your open rate.
Most businesses use third-party tools to routinely remove duplicate or outdated entries and correct inaccurate data. These tools rely on sophisticated technical algorithms capable of checking IP addresses, syntax issues, bad servers, and more.
4. Enrich Data with Behavioral Insights
Data enrichment can provide useful behavioral data for your sales marketing sales campaigns. Behavioral insights are particularly useful for automated lead scoring and improvement of your ideal customer profiles (ICPs).
Here are some common behavioral data types:
Purchase intent
Browsing behavior
Email engagement
Social media activity
Content preferences
Response time
Communication style
You can use this data for segmentation, email outreach, sales calls, and advertisements. What’s more, most tools capable of collecting this data will plug directly into your CRM or ERP app.
AI tools like Artisan can also provide a high level of personalization based on this data at scale, achieving in seconds what would take manual processes hours. For example, Artisan’s AI sales development representative (SDR) Ava can use activity-based data to craft hundreds of personalized opening email lines in minutes.
5. Use Enriched Data for Predictive Analytics
Enriched data is like gold dust for predictive analytics. Predictive tools take complex customer data sets and use them to forecast behavior at the levels of both the individual and the broader market.
This information is invaluable because it allows you to tailor campaigns for individual prospects and adjust your strategy based on larger trends.
AI has made significant strides in this area. Modern apps can plug into your database—which will be wonderfully enriched since you'll have implemented the tips just outlined—to identify high-value leads and preempt factors that may contribute to increased churn.
Top 15 B2B Data Enrichment Tools for Your Business
Tools | Pros | Cons | Pricing |
Artisan | • AI-driven enrichment • Large lead database | • New platform without many third-party reviews | |
LinkedIn Sales Navigator | • Up-to-date lead information • Large database of B2B leads | • Email and phone numbers not always available • Best for on-platform outreach | $99/month upwards |
Cognism | • Large European database • CRM integration | • Questionable US data quality | Custom (contact sales) |
Leadfeeder | • IP address enrichment | • Only focuses on IP enrichment • Sliding pricing that can quickly add up | $99/month upwards |
Clearbit (HubSpot Breeze) | • Enrichment of existing leads • 100+ data points | • No database access for prospecting | Multiple plans (consult site) |
1. Artisan
Artisan is at the forefront of AI-based data enrichment and data quality hygiene testing. The name “Artisan” comes from the central role that Ava, a virtual AI employee also called an artisan, plays in the platform.
Ava can handle an array of outbound sales workflows and outperforms traditional cold email campaigns with personalization at scale, automated A/B testing, and multi-channel messaging.
Ava uses a database of over 300 million lead profiles—enriched and validated from various third-party data sets—to connect businesses with leads that closely match their customer profiles.
Key features
AI-based data enrichment from multiple third-party sources
Advanced scraping technology
Technographic, demographic, and psychographic data
Lead database with over 300 million entries
Ongoing lead hygiene monitoring
Personalization at scale based on a proprietary waterfall method
Behavioral insights based on lead activity
Pricing plans
Artisan has a custom pricing model. The sales team offers subscriptions tailored to the needs of individual businesses. Contact sales to book a demo and trial.
Artisan is pioneering AI-driven data enrichment and hygiene monitoring, and boasts one of the most comprehensive databases in the industry. If you’d like to see how Artisan can connect you with best-fit B2B leads, get in touch with sales to book a demo.
2. LinkedIn Sales Navigator
LinkedIn offers one of the largest B2B databases available. Figures vary, but most estimates put the number of accessible lead entries at around 500 million. This lead data is regularly updated based on user profiles.
However, keep in mind that LinkedIn Sales Navigator doesn’t always offer phone numbers and B2B emails and is geared towards outreach on the platform.
Key features
Large database of 100s of millions of leads
Integration for CRM lead profile enrichment (on the Advanced Plus plan)
Comprehensive set of data points and platform activity
Pricing plans
Sales Navigator “Core” is $99/month and Sales Navigator “Advanced” costs $169.99/month. Contact the sales team for Advanced Plus pricing.
3. Cognism
Cognism offers a large lead database (around 400 million entries), with over half of that data focused on European companies and employees with an emphasis on GDPR compliance.
Cognism also offers a suite of data enrichment and hygiene tools that users can integrate with their CRM.
Many businesses like Cognism because of its European approach and the fact that it combines database access with CRM enrichment.
Key features
Real-time CRM data enrichment
Ongoing monitoring and hygiene checking of your lead data
Bulk upload options
Unique focus on European data
Pricing plans
All Cognism plans are priced on a custom basis. Contact the sales team for a quote.
4. Leadfeeder
Leadfeeder specializes in enriching IP addresses. Leadfeeder tracks the IP addresses of your site visitors and then enriches that data with company information and email addresses. The idea is that you can then reach out to these leads to pitch your products.
It’s not a general lead enrichment platform, but many businesses find it to be a useful supplementary tool.
Key features
IP address data enrichment
Flexible pricing based on the number of companies
CRM integrations
Pricing plans
Paid plans start at $99/month (paid annually) and increase based on the number of IP addresses enriched.
5. HubSpot Breeze (Formerly Clearbit)
Clearbit has been acquired by HubSpot and its data enrichment tools have been combined with those of its AI “agent”, called Breeze.
Breeze is only available for HubSpot users. If you use a different CRM, you’ll have to opt for another tool. Similarly, it only offers enrichment of existing data, not access to a database of new profiles.
Key features
Enrichment across multiple data points
Lead scoring and buyer intent data
Real-time updates
Pricing plans
HubSpot has different plans for sales, marketing, and customer service products, with the option to aggregate services. Breeze AI, which provides data enrichment, is included in all plans.
6. Apollo.io
Apollo has emerged as one of the most popular providers of B2B data in recent years. Apollo is a solid outbound B2B platform and offers enrichment services via its CRM integration, which is available on all paid plans.
Its enrichment and “cleansing” tool compares data in your CRM against details in its own database and updates accordingly.
Key features
CRM lead profile enrichment
Ongoing data hygiene monitoring
Bulk CSV upload option
API available for integration with any system
Syncs easily with Hubspot sales and marketing campaigns
Pricing plans
Plans run from $59/month to $149/month. Custom enterprise plans are also available.
7. ZoomInfo
ZoomInfo is another well-regarded brand in the lead prospecting and data enrichment space. For lead prospecting, the database is smaller than those of competitors (under 200 million entries), but most reviews speak highly of its quality.
ZoomInfo offers an array of advanced enrichment features—including the ability to select specific third-party vendors and set advanced cleansing workflows—but all plans are priced on a custom basis, and you will have to choose the specific functionality you want.
Key features
CRM integration
Data vendor selection
Customizable enrichment and cleansing workflows
Pricing plans
All plans are priced on a custom basis. Contact the sales team for a quote.
8. Crunchbase
Crunchbase is most widely known for its public database of corporations. But it also offers a range of data-based products, including enrichment.
Crunchbase is best suited for businesses looking for enrichment services via an API or integration with their CRM. Pricing works on a “build your own product” model, where you can pick from the various tools Crunchbase offers (including access to its lead database for contact information) to form an individual package.
Key features
CRM integration for data enrichment
Bulk CSV upload
Predictive intelligence
API for systems not supported by integrations
Pricing plans
Crunchbase has a custom pricing model where you can pick from the various services available to create your own product.
9. Datanyze
Datanyze prides itself on its affordability. As such, it’s a solid choice for smaller businesses that don’t have the budget for industrial-size databases.
However, Datanyze is best used for finding first-time contact data rather than as part of the enrichment process. It’s a new product and doesn’t yet offer CRM integrations or an API.
Key features
Database of 160 million B2B email addresses
Chrome extension for prospecting on the go
Affordable plans for smaller businesses
Pricing plans
Datanyze offers two plans at $29/month and $55/month. Users are allotted credits at the start of every month, with one credit revealing one contact.
10. Kaspr
In addition to its prospecting database, which focuses on European data, Kaspr also offers an enrichment API.
The API works by cross-referencing your leads’ LinkedIn profiles with contact information in its database, before modifying and supplementing details in your system. This means you’ll need to provide LinkedIn URLs for all the lead profiles you want to enrich.
Key features
API that uses LinkedIn URLs
Enrichment of existing lead data
CRM integrations
API available on all plans (with varying access to features)
Pricing plans
Plans start at 59€/month and run up to 99€/month. The enrichment API is available on all plans, but access to features and usage limits vary.
11. LeadGenius
LeadGenius offers what it refers to as “precision data” rather than generic contact details. This information is meant to help businesses influence the decision-making process in a specific and meaningful way.
LeadGenius offers both enrichment of existing leads and new account discovery. LeadGenius has also incorporated AI into its lead database to boost the quality of its lead data.
Key features
Enrichment of existing leads
AI-driven scraping from “440 billion” sources
Detailed, insight-based data
Pricing plans
All plans are priced on a custom basis. Get in touch with sales to discuss your needs.
12. Lusha
Lusha offers access to a database of over 100 million profiles with B2B contact data along with dedicated enrichment tools—an API and a Salesforce CRM integration.
The enrichment tools are only available on the custom plan (not on the “Pro” or “Premium subscriptions), so you’ll need to get in touch with the sales team to discuss your needs.
If you’re a Salesforce user looking for enrichment in your CRM, Lusha is well worth giving a go.
Key features
Salesforce CRM integration
API for custom web app integration
Lead prospecting database
Automated enrichment and prospecting
Pricing plans
Salesforce CRM and API data enrichment are only available on the custom Lusha plans.
13. Clay
Clay has garnered a reputation as a premier supplier of enriched data and has a dedicated following. Clay runs a credit-based system and provides access to over 75 enrichment tools, allowing you to customize the data points with which you enrich your lead profiles.
Clay also allows users to run automated email outreach from within the platform.
Key features
Enrichment of existing CRM leads
Data prospecting from scratch with access to multiple third-party data providers
Chrome extension
Pricing plans
Subscriptions, which are credit-based, run from $149/month to $800/month, with custom plans for enterprises available. CRM integrations are only available on the highest-tier “Pro” plan.
14. Adapt.io
Adapt.io offers both prospecting and enrichment tools. Its enrichment and cleansing features are available in the form of an API, CRM integrations, and a CSV upload option.
The quality of the database is solid (though it does seem to lean a little towards US-based decision-makers), but many users find the credit-based plans somewhat restrictive.
Key features
CSV upload feature
CRM data enrichment
API enrichment
Prospecting database
Pricing plans
The paid plans are $49/month and $99/month. The API is only available on custom subscriptions. There are daily and monthly restrictions on contacts and enriched leads.
15. UpLead
One of Uplead’s interesting selling points is its guarantee of 95% data accuracy. Users only pay for verified leads, and the cost-effectiveness of this will likely depend on usage.
You will need to provide email addresses and company URLs for the profiles you’re enriching. UpLead also offers a prospecting database of approximately 160 million leads.
Key features
Enrichment for uploaded lead lists
Over 50 data fields for enrichment
API for CRM data enrichment
Prospecting database of over 160 million leads
Pricing plans
Data enrichment is available on the $199/month and custom plans. Contact discovery is restricted with monthly credits.
Supercharge Your Sales and Marketing with Data Enrichment Tools
B2B marketing and sales are changing. Whole swaths of the traditional client acquisition process are being replaced with AI-driven automations, which can now match, and often exceed, human inputs.
Contrary to popular opinion, however, this shouldn’t be cause for alarm. The true power of AI lies in its ability to free up employees to focus on the essential task of building real human connections, arguably the most important part of the sales process.
Adopting these tools can drive improvements across a host of metrics, from cold email open rates to deals won. Artisan is one such example of an AI-driven data enrichment, lead-prospecting, and automated outbound outreach tool.
Its AI enrichment algorithms, which pull data from a wide array of sources, ensure up-to-date, complete information about leads. This data is then used to create highly personalized outreach campaigns.
Artisan’s virtual SDR is called Ava, and she offers the following functionality:
A database of 300 million B2B leads
Advanced AI scraping from a wide range of online sources
Ongoing enrichment and verification of lead data
Automated data management and cleansing
Detailed lead segmentation based on your ICPs
Automated messaging personalization based on a unique “waterfall” methodology
Integration and syncing of enriched data with third-party tools (CRM, ERP, email marketing, etc.)
Advanced reporting for sales and marketing teams
If you’d like to see how Artisan can connect you to a large pool of B2B leads, enrich your data, and automate your outbound campaigns, get in touch to book a demo.
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