ZoomInfo vs. RocketReach: Pricing & Features

Which tool is better—ZoomInfo or RocketReach—for building prospecting lists, enriching CRMs, and scaling cold outreach? 

That’s the question we’ll answer today. 

In this breakdown, you’ll learn how these two B2B sales intelligence solutions compare across key buying criteria: data quality, ideal users, features, and price. 

ZoomInfo vs RocketReach: Quick Comparison

Here’s a rundown of how these two popular outbound sales tools compare across key buying criteria.

Who Is Each Platform Best For?

• 

  ZoomInfo is best for enterprise revenue teams with big budgets, advanced GTM requirements, and deep market and industry research needs. 

  
  
• 

  RocketReach suits lean sales teams needing fast, no-fuss contact lookups to find email addresses and phone numbers. 

  
  

ZoomInfo Overview

ZoomInfo is a B2B go-to-market intelligence platform that helps enterprise teams find B2B leads and company intel to power their outbound sales and marketing strategies. 

ZoomInfo has modules for marketing, sales, recruiting, and other departments. We’ll focus on breaking down SalesOS, since it’s the module most similar to RocketReach—that is, lead and sales intelligence.  

Key Features

At the core of ZoomInfo is its B2B contact database and its data-related features, like intent signals, web visitor identification, and CRM enrichment. ZoomInfo also offers tools for outreach automation and AI sales assistance, but users must purchase them as add-ons. 

Here are ZoomInfo’s core features: 

• 

  Large B2B contact database (over 400 million contacts) with direct dials and verified email addresses

  
  
• 

  Company firmographics, org charts, and insights into current initiatives

  
  
• 

  Lead list building with advanced filters 

  
  
• 

  AI sales assistant (AI Copilot)

  
  
• 

  Website visitor and contact tracking 

  
  
• 

  Multi-channel outreach sequencing 

  
  
• 

  Conversation intelligence and analytics 

  
  
• 

  Chrome extension to uncover contact data on websites

  
  
• 

  Deep integrations and data enrichment for popular CRMs

  
  

Pricing and Structure

ZoomInfo’s pricing is always tailored and based on your desired features, number of users, credit requirements, and the length of the contract. They don’t publicly post pricing, but we do know from various online reviews that plans are typically around $15,000 or more per year. 

In short, ZoomInfo’s pricing is expensive, rendering the platform a luxury option only affordable to companies without budget concerns. 

Pros and Cons

ZoomInfo pros:

• 

  Breadth of B2B data 

  
  
• 

  Buyer intent signals 

  
  
• 

  Deep integrations 

  
  

ZoomInfo cons:  

• 

  Expensive packages

  
  
• 

  Clunky user interface 

  
  
• 

  Long contracts (often a year or more)

  
  
• 

  Complaints of stale data

  
  

RocketReach Overview

RocketReach is a B2B database and lead generation platform that helps B2B sales and marketing teams discover, research, and engage new leads through email. 

Key Features

RocketReach offers a strong set of features for discovering new leads, finding their contact information, and building targeted lead lists. 

When it comes to sales engagement, however, the platform is a bit thin. It only offers basic tools for email writing, scheduling, and follow-up (and nothing for LinkedIn outreach). Their autopilot sequencing tool is still in beta. 

Here are RocketReach’s key features: 

• 

  Global contact database of over 700 million entries with contact info, firmographics, and intent data

  
  
• 

  Contact lookups (emails and phone numbers)

  
  
• 

  Prospecting list builder via advanced filters, like location, job title, and industry

  
  
• 

  AI-powered recommendations of relevant lead profiles 

  
  
• 

  Email templates, follow-ups, and analytics

  
  
• 

  Chrome extension for finding contact info while browsing

  
  
• 

  Export data to Salesforce, HubSpot, Zapier, and other tools

  
  

Pricing and Structure

RocketReach’s pricing is simple, straightforward, and affordable.

It offers three different packages:

• 

  Essentials: $33/month (no phone number lookups, only email)

  
  
• 

  Pro: $75/month (includes phone and email lookups)

  
  
• 

  Ultimate: $175/month (includes phone and email lookups and 10,000 exports/year)

  
  

The company also offers a free trial, which gives you five free lookups—maybe enough to do a small test on the platform’s data. 

Pros and Cons

RocketReach pros:

• 

  Easy to use 

  
  
• 

  Affordable pricing 

  
  
• 

  No locked-in contracts (cancel anytime)

  
  

RocketReach cons: 

• 

  Underwhelming sequencing and outreach features

  
  
• 

  Limited customer support 

  
  
• 

  Entry-level plan lacks phone data

  
  

Key Differences Between ZoomInfo and RocketReach

Let’s see how ZoomInfo and RocketReach differ across contact data, feature depth, integrations, and ease of use. 

Contact Data & Accuracy

ZoomInfo’s contact data is extensive and relatively accurate, especially in North America. Their database contains over 300 million contact profiles, 174 million emails, and 94 million mobile numbers. On G2, they have a data accuracy rating of 77/100 (based on over 4,000 reviews). 

Perhaps surprisingly, RocketReach has a larger contact database, with over 700 million profiles and 150 million phone numbers (albeit, not necessarily mobile phone numbers). They also have millions of B2B emails, although there is a bounce risk. When it comes to contact data accuracy, they score an 80/100 on G2 (based on 280 reviews). 

On paper, RocketReach wins for contact database size and accuracy. However, it’s worth noting that ZoomInfo dominates RocketReach in the company information, offering over 100 million company profiles and deeper firmographics.  

Feature Depth

ZoomInfo is a full sales intelligence suite for outbound lead generation.

Here are ZoomInfo’s core features: 

• 

  In-depth contact and company database

  
  
• 

  Web visitor tracking 

  
  
• 

  Real-time intent data

  
  
• 

  Sales automation tools 

  
  
• 

  Conversation intelligence software 

  
  

If you want your sales department to operate with as much data savvy and information as the CIA, ZoomInfo is a good option. 

RocketReach, on the other hand, is more of a contact lookup tool for email prospecting. It offers a narrower feature set that focuses on helping sales reps find their leads’ email addresses. 

And while RocketReach does offer a handful of tools for outreach, the engagement part of the platform is limited to email templates, AI content generation, email scheduling, and standard cold email sequencing. As a result, most sales teams will need a sales engagement platform alongside RocketReach.   

Integrations & Workflows

ZoomInfo offers a vast number of seamless native integrations with CRMs—like HubSpot, Salesforce, and Pipedrive—as well as other popular sales, marketing, and data ops tools.

The CRM data enrichment workflows are especially useful for those looking to automatically and regularly fill their CRM with fresh contact and company data. 

RocketReach also integrates with some big CRMs, marketing automation tools, and sales engagement solutions like Salesloft and Outreach. On G2, however, they score a middling 75% on integrations.

That’s likely because their native integration library is smaller than that of more advanced tools like ZoomInfo. A workaround is to use a third-party middleware tool like Zapier to connect RocketReach with other platforms and export your RocketReach data. 

UX and Learning Curve

RocketReach is a plug-and-play tool. 

Regardless of your technical expertise, it offers an intuitive user experience. Also, since its features are neither advanced nor technical, you aren’t going to need to do any long tutorials to figure it out. 

Many reviewers have cited ease of use as one of RocketReach’s major advantages. Its core function, looking up contact info, is especially simple to use. 

ZoomInfo is a powerful tool with lots of gadgets, and this alone can make it difficult to learn. Teams that want to implement and use all of ZoomInfo SalesOS may need a sales ops team or technical support staff to set up the necessary integrations, workflows, and triggers.

Of course, if you’re a sales rep using ZoomInfo solely to find contact and company information, the database search and filtering functions are fairly self-explanatory. 

Overall, RocketReach has the shallower learning curve. It's an out-of-the-box tool with less training required. 

Automate your outbound with an AI BDR

Meet Ava—your AI BDR who handles prospecting, outreach, and follow-ups, so your team can focus on closing.

Book a Demo

Data Quality and Coverage

Most companies investigating these two platforms are looking for quality B2B data to power their sales prospecting and marketing. Let’s look at how they perform in regard to data reach, freshness, and accuracy at scale.    

Global vs. Regional Reach

ZoomInfo has global data, from Africa and South America to Australia. However, their focus is on providing data about companies and professionals in North America. Data accessibility and accuracy are therefore best in countries like Canada and the United States.

RocketReach also offers worldwide data coverage, calling itself a “global prospecting solution.” However, data quality and breadth vary significantly from region to region, so do your homework if you’re planning on targeting a specific location.

Data Freshness

Poor quality data hamstrings sales outreach. It costs the average business more than $12.9 million, according to Gartner. The good news is that both ZoomInfo and RocketReach have a reputation for high data accuracy. 

ZoomInfo uses an algorithm to automatically collect data from millions of online sources. It then leverages a combo of AI and human verification methods to ensure the data is up to date, so your cold calls don’t keep ending with “I don’t work there anymore!” 

RocketReach also scrapes public sources and verifies the collected data using AI analysis and a multi-step validation process. While their contact data is usually up to date, their technographics are less consistently accurate than ZoomInfo, with RocketReach scoring a 6.5/10 on G2, while ZoomInfo scores an 8.1/10. ZoomInfo also offers more up-to-date market insights. 

Accuracy at Scale

One of the core reasons enterprise brands go with ZoomInfo is its data accuracy at scale. If you’re regularly exporting thousands of contacts, you are likely to experience a high level of precision. 

Because of its comparatively less powerful bulk export features, RocketReach is better for small-batch outreach. It’s a good option if you’re targeting a small group of specific leads and need to find or verify their contact information.

Pricing and Contracts

Where ZoomInfo’s pricing is complicated, RocketReach’s is simple. 

Where ZoomInfo’s cost is high, RocketReach’s is low. 

We could continue with these contrasts, but it’s easier to just say this: for the majority of businesses, RocketReach is the clear winner in pricing and contract flexibility. 

ZoomInfo Pricing

ZoomInfo’s plans generally start at around $15,000 per year. But there’s no way to know for certain how much you’ll be paying until you meet with their sales team.

ZoomInfo’s pricing is based on a mix of the following factors: 

• 

  Credits required: Customers receive a certain amount of credits, which they use to access data in the platform. If you run out, you have to buy more. 

  
  
• 

  Seats needed: ZoomInfo charges per user, so the more people you have on the platform, the higher the cost. 

  
  
• 

  Features desired: If you want add-on features like the AI sales copilot or the sales engagement tools, you’ll have to pay extra for them. 

  
  
• 

  Contract length: ZoomInfo has a reputation for extending discounts to companies willing to sign long contracts (if you go this route, watch out for cancellation clauses). 

  
  

RocketReach Pricing

Unlike ZoomInfo, RocketReach’s pricing is displayed on its website. 

They offer three plans, which differ primarily in how many monthly contact detail lookups you can make.

However, if you pay annually, RocketReach offers unlimited lookups. You also save 50%. This is the best option for companies doing a lot of outreach. 

RocketReach's pricing plans are as follows (when you pay annually):

• 

  Essentials: $33 per month

  
  
• 

  Pro: $75 per month 

  
  
• 

  Ultimate: $175 per month

  
  

It’s worth noting that the Essentials plan lacks integrations with HubSpot, Salesloft, Salesforce, and other companies. It also provides no phone number lookups, only email. 

Which Is More Flexible?

With its affordable pricing and option to pay monthly, RocketReach wins for flexibility and transparency. ZoomInfo, on the other hand, requires long-term commitment and price negotiation with a sales rep. The pricing can also be a tad confusing since so many factors are involved in determining the final quote. 

When to Choose ZoomInfo or RocketReach

Here are the situations in which it makes sense to use ZoomInfo over RocketReach and vice versa. 

ZoomInfo Works Best When…

• 

  You’re a large team with a big total addressable market (TAM)

  
  
• 

  You need automated data workflows, intent signals, and deep company insights

  
  
• 

  Budget is no issue, and you’re okay with long-term contracts 

  
  

RocketReach Works Best When…

• 

  You’re a small sales team or business owner running lean campaigns

  
  
• 

  You need verified email addresses fast

  
  
• 

  You want to test the B2B data without commitment

  
  

Understanding the Mid-Market Struggle

Both ZoomInfo and RocketReach are imperfect fits for mid-market sales teams looking to scale their outbound without breaking the bank on tech or new hires. 

ZoomInfo is too heavy. Mid-market sales teams don’t need all that data just yet, which can lead to them paying for a lot of features they won’t use.

Meanwhile, RocketReach is too shallow. It doesn’t offer the multichannel outreach automation functionality that mid-market teams need to generate leads efficiently at scale. Thus, sales teams need to invest in sales engagement platforms and deliverability tools on top.

Why Artisan Is a Smarter Third Option

Unlike ZoomInfo and RocketReach, Artisan provides sales teams with a fully autonomous sales rep—an AI SDR named Ava—who generates leads for you. What’s more scalable than that?

“Before Artisan, our team spent far too much time on cold outreach. Ava has significantly freed up our team’s bandwidth.”  Bruno Didier, Head of B2B at Cookunity

Let’s cover Artisan's key features, pricing, and data to see if this next-gen AI sales automation platform is right for your business. 

Click on the links in the descriptions to learn more about specific features. 

Ava Handles Everything

Ava is Artisan’s AI outbound BDR. She runs the entire outbound sales process, from finding decision-makers to sending them personalized outreach messages and follow-ups on LinkedIn and email. Oh, and she does all this without constant human intervention. 

All-In-One Tool, No Stack Chaos

Artisan offers every tool you need to manage and automate outbound B2B sales prospecting and lead generation. This includes a B2B database, personalized, fully automated multi-channel outreach sequences, intent signals, and web visitor tracking.

Local Data and Global Reach

Artisan’s platform offers an extensive, global 300 million-strong B2B database with up-to-date intel on every type of company, from local hair salons to multinational corporations. 

Predictable Pricing

Unlike ZoomInfo and its complex plans, Artisan offers flat-rate pricing with no credits or upsells. The pricing is also custom-tailored to the number of leads you’re doing outreach to, so you only pay for what you need. 

Deep Automated Personalization 

Artisan’s outreach is also highly personalized, using real-time data from social media profiles and websites to craft relevant messages that engage leads. And the AI email deliverability optimization feature ensures Ava’s sales emails reach your leads’ inboxes. 

Final Verdict: ZoomInfo, RocketReach... or Neither?

ZoomInfo and RocketReach are both strong sales intelligence solutions for finding contact and company information. But they have different use cases. 

RocketReach is better suited for lead sales teams that need quick, affordable email lookups to streamline cold email outreach. 

ZoomInfo, with its laundry list of data features, is built for revenue teams with complex lead and sales intelligence needs. 

For businesses looking for high-quality data and full outbound automation, there’s a third option: Artisan. AI BDR Ava prospects form a 300 million-strong database and automates highly personalized outreach across email and LinkedIn—without any loss in message quality. 

Automate your outbound with an AI BDR

Meet Ava—your AI BDR who handles prospecting, outreach, and follow-ups, so your team can focus on closing.

Book a Demo