Top 15 B2B Sales Tools Every Business Needs to Succeed
Salespeople rely heavily on tools. According to research by Salesforce, reps use ten different solutions on average.
But there’s a deeper question. Are they using the right tools for the right job?
Often, the answer is no. The results? Lost meetings, deals, and (as night follows day) revenue.
Let’s look at how to pick the right solutions so you don’t end up in that situation.
Why Use B2B Sales Tools?
Here’s why investing in sales tools should be a top priority for B2B companies:
Sales tools automate repetitive tasks like data entry, follow-up, and report generation.
Sales tools help teams reclaim hours lost to manual tasks by streamlining processes.
With AI insights and automation, sales reps can prioritize leads and nurture relationships more quickly and efficiently.
Data tools offer deep insights into customer behavior, preferences, and needs.
Unified platforms integrate sales, marketing, and customer experience, fostering better team collaboration.
Which Sales Tools Do You Actually Need?
The following tools are foundational to building and maintaining an effective sales process:
Consolidated sales platforms like Artisan combine AI prospecting, research, insights, and creativity into a single platform that covers your entire pipeline.
Customer relationship management (CRM) tools like HubSpot and Salesforce are indispensable for tracking interactions, managing relationships, and maintaining an organized database of potential customers and clients. In fact, 78% of salespeople say they are vital for aligning sales and marketing.
Lead data platforms like LinkedIn Sales Navigator or Apollo provide actionable insights into potential leads.
Outreach tools like Salesloft or Lemlist automate repetitive tasks like email list building, follow-up, and outreach sequencing.
Niche point solutions like Vidyard, PandaDoc, and Zoom can address a specific part of the sales workflow (and integrated sales intelligence and analytics) to support processes like document creation, video creation, or teleconferencing.
While the sales tech market is brimming with innovative tools, it’s important to remember that more isn’t always better.
The key is to start with your pain points and business objectives. Look for tools that simplify your processes, improve efficiency, and empower your team to focus on what they do best—building relationships and closing deals.
15 Best B2B Sales Tools Every Sales Professionals Need
1. Artisan: All-In-One AI-Powered Outbound Sales Tool
When it comes to comprehensive sales platforms, Artisan is hard to beat. With its cutting-edge AI capabilities, Artisan revolutionizes outbound sales. AI BDR Ava automates repetitive tasks, offers deep data insights, and streamlines the entire sales cycle.
Artisan runs and optimizes essential sales tasks in the background. All this gives reps more time to focus on what’s most important—building meaningful relationships with prospects.
Key Features
Automated lead research, outreach, and follow-up. AI BDR Ava handles up to 80% of outbound tasks.
Real-time engagement data and an industry-first algorithm called the Personalization Waterfall that creates hyper-personalized outreach campaigns.
Prospecting from a database of hundreds of millions of leads (including local businesses and ecommerce) with enriched demographic and firmographic data.
Automated email warmup to ensure emails land in recipients’ inboxes.
Pricing: Artisan offers custom plans based on team size and specific needs. Contact our sales team to learn about pricing.
Want to see how Artisan can level up your sales process from first touch to final conversion? Get in touch to schedule a demo.
2. HubSpot CRM: Easy-to-Use CRM Software
HubSpot CRM is one of the most well-known marketing and sales platforms. Their user-friendly interface combines customer management, email tracking, and pipeline analytics.
They’ve also recently begun integrating AI services into all their products. Their ease of use and robust free plan make them a top choice for small businesses.
Key Features
A visually intuitive dashboard that simplifies sales cycle management by tracking customer interactions and deal progress.
Tools for monitoring email opens, clicks, and responses, helping sales teams optimize their communication strategies.
Seamless integrations with marketing automation tools and third-party platforms keep your workflows connected.
Pricing
Sales Hub Starter: $15/mo
Starter Customer Platform: $15/mo
Sales Hub Professional: $90/mo
Sales Hub Enterprise: $150/mo
3. Salesforce: Leading CRM for Comprehensive Customer Management
As a leader in CRM, Salesforce provides unparalleled customization and scalability for businesses of all sizes.
Recently, they’ve expanded services across the enterprise IT stack, including API management, development, and no-code sales automation tools.
For sales, their tools cover everything from lead management to analytics, making them ideal for enterprises with complex needs.
Key Features
Advanced analytics for insights into sales performance and customer behavior through robust reporting tools.
Automated workflows, lead tracking, and communication to save time.
Extensive integrations to connect seamlessly with other tools in your tech stack.
Pricing
Starter Suite: $25/mo
Pro Suite: $100/mo
Enterprise: $165/mo
4. Zoho CRM: Affordable CRM With Extensive Features
Zoho CRM combines affordability with powerful features. It offers AI-driven assistance, lead management, and process automation. Its customizable interface and tools make it suitable for small and medium businesses.
Key Features
Advanced analytics tools for valuable insights into sales performance and customer behavior through robust reporting capabilities.
Automation features that handle workflows, lead tracking, and communication tasks.
Extensive integrations and internal tools that allow for no-code solutions and API management.
Pricing
Standard: $14/mo
Professional: $23/mo
Enterprise: $40/mo
Ultimate: $52/mo
5. LinkedIn Sales Navigator: Advanced Prospecting Tool for LinkedIn
LinkedIn Sales Navigator excels at helping B2B sales teams find and connect with decision-makers.
Leveraging LinkedIn’s extensive professional network enhances prospecting and account-based selling strategies.
Key Features
Advanced search filters for identifying leads based on role, company size, and industry.
Direct messaging to contact prospects outside your network for personalized outreach using platform-specific LinkedIn messaging.
AI suggestions based on LinkedIn data about which accounts and contacts to target.
Pricing
Sales Navigator Core: $99/month
Sales Navigator Advanced: $179.99/month
6. Salesloft: Sales Engagement Platform for Efficient Outreach
Salesloft empowers sales teams with tools for automating and personalizing engagement across channels.
This is particularly useful for those who like a modular approach to their sales, with most of their products having a distinct identity (Cadence, Conversations, Forecast, etc.).
Salesloft is ideal for teams seeking to optimize outreach while tracking performance metrics.
Key Features
Automated email and call sequences to improve consistency with automated follow-ups.
Engagement data to refine strategies and boost conversions using pipeline insights and sales forecasting support via AI.
Integrations with CRM systems like Salesforce and HubSpot to centralize workflows.
Pricing
Custom pricing based on business needs.
7. Apollo: Prospecting and Data-Driven Outreach Tool
Apollo combines sales prospecting tools and customer engagement solutions into one seamless app powered by an extensive B2B contact database.
Its strength is that it prioritizes relationship-building, making it an excellent option for sales managers focused on long-term B2B marketing and sales strategies.
Key Features
Database of 270M+ contacts with detailed firmographic and technographic data.
Multi-channel outreach campaigns using AI, automation, and customizable workflows.
Lead qualification based on behavioral data.
Pricing
Free: $0
Basic: $49/mo
Professional: $79/mo
Organization: $119/mo
8. Pipedrive: Pipeline Management Tool for Visual Sales Tracking
Pipedrive simplifies sales pipeline management with its intuitive interface and customizable workflows. Designed for small and medium businesses, it helps teams stay organized and close deals efficiently.
Key Features
Drag-and-drop visual pipeline interface for easy tracking of progress on a deal.
Library of page and document templates to fit different stages of the pipeline.
Sales forecasting with detailed reports and performance insights.
Pricing
Essential: $14/mo
Advanced: $34/mo
Professional: $49/mo
Power: $64/mo
Enterprise: $99/mo
9. Vidyard: Video Sales Tool for Personalized Outreach
Vidyard enables sales teams to create and share engaging video messages that stand out in crowded inboxes.
As a media and content tool, it allows you to personalize sales engagements and track how customers interact with your videos. It’s best seen as a complement to other tools in your stack rather than a standalone solution.
Key Features
Personalized video recording and delivery directly to prospects.
Views and response analytics to measure video performance.
AI-assisted video and script communication.
Pricing
Free: $0
Plus: $59/mo
Business: Only by quote.
10. PandaDoc: Proposal and Document Management for Faster Closing
PandaDoc streamlines document creation and management for sales teams, reducing the time spent on proposals and contracts.
Its e-signature features ensure a smooth approval process, and it is an excellent tool for creating proposals, pitches, and other documents.
Key Features
Pre-built templates for creating professional proposals and contracts.
Analytics for monitoring when recipients view and interact with your documents.
Legally binding e-signatures without additional tools or third-party integrations.
Pricing
Starter: $19/mo
Business: $49/mo
Enterprise: Custom pricing available.
11. Nextiva: VoIP and Communication Tool for Sales Teams
Nextiva combines voice, video, and messaging into a unified communication platform, making it ideal for remote sales teams.
This is a lifesaver for sales operations that rely on quick and seamless hand-offs between email, social media, and phone engagement without sacrificing tracking or analytics.
Key Features
Unified communication interface for voice, video, and messaging.
Call performance and customer interaction tracking across channels with advanced analytics.
AI routing so sales calls go to the right team members automatically.
Pricing
Digital: $20/mo
Core: $30/mo
Engage: $40/mo
Power Suite: $60/mo
12. Zoom: Video Communication Tool for Remote Sales Meetings
Zoom is the go-to for remote sales meetings and webinars, offering reliable video conferencing with robust features.
Is it a sales tool? Not exactly. Yet it’s an essential part of any sales tech stack. There’s little doubt that some of your prospects will want to meet via Zoom. It doesn’t hurt that it’s free to use, either.
Key Features
High-quality audio and video meetings.
Screen sharing and collaboration tools.
Large-scale virtual event hosting for lead generation, including webinars and focused meeting groups.
Pricing
Basic Plan: Free basic plan
Pro: $13.32/mo
Business: $18.32/mo
You will need to pay additional fees for webinars and analytics features.
13. Calendly: Scheduling Made Simple for Sales Teams
Calendly takes the hassle out of scheduling by syncing directly with calendars and letting prospects choose their preferred times to meet.
Like Zoom and Vidyard, Calendly is focused on one thing. But it does it well, and its extensive integration library makes it an invaluable tool for salespeople.
Key Features
Calendar sharing and automated scheduling via shared links.
Zoom, Salesforce, and Google Calendar integrations.
Availability settings to control when people can book meetings with you.
Pricing
Free: $0
Standard: $10/mo
Teams: $16/mo
Enterprise: Starts at $15k per year
14. Gong: Conversation Analytics Tool for Sales Insights
Gong analyzes sales conversations to uncover actionable insights, helping teams refine their pitches and improve outcomes. Their claim to fame is integrating powerful sales features (forecasting, predictive analytics, etc.) with their call recording and analysis tools.
Key Features
Insight generation from customer interactions across channels by processing call transcripts for behavioral insights.
Team effectiveness monitoring and performance analytics to identify areas for improvement.
Deal progress tracking to detect potential obstacles before they arise.
Pricing
Contact the sales team for custom pricing.
15. Tableau: Data Visualization and Reporting for Sales Insights
Tableau (now a part of Salesforce) empowers sales teams with intuitive data visualization, turning unwieldy information into actionable insights.
Importantly, their embedded data analysis and visualization tools work hand-in-hand with existing Salesforce tools, including the Einstein AI.
Key Features
Customizable, interactive dashboards for real-time data analysis.
Trends and opportunity identification to drive better decisions (based on deep data from your Salesforce CRM).
Cross-team insight sharing and collaboration to align sales strategies.
Pricing
Tableau: Starts at $15/mo
Enterprise: Starts at $35/mo
Tableau+: Pricing available by quote
Automate Your Sales Processes With an All-in-One AI BDR
Sstreamlining your workflow doesn’t mean adding more tools.
A centralized solution simplifies your sales process, reduces friction, and enables your team to focus on what they do best—closing deals and building relationships.
Artisan is an all-in-one platform that consolidates different sales functions. It has AI tools for prospecting, lead nurturing, outreach, data enrichment, outreach personalization, and analytics. Artisan’s AI BDR is called Ava. And she can handle these tasks at scale and with the same skill as human reps.
Want to see how Ava can boost your sales conversions and revenue? Get in touch to schedule a demo.
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