Customer Story
Zirtual
Tripling positive replies while scaling personalized outbound with an AI BDR - Jenn Kussrow, Head of Growth at Zirtual
“Our positive reply rate is about three times higher than what we saw with Apollo and we’re launching campaigns far faster with less manual work.”
Zirtual provides virtual assistants, paralegals, outbound agents, and administrative support to busy professionals and teams. To keep pipeline strong, Zirtual needed to scale outbound without sacrificing a polished, service-oriented brand voice.
The Challenge
Zirtual’s outbound was constrained by:
Underperforming reply rates with their previous tool (Apollo)
Heavy manual lift to personalize outreach
Slow time-to-launch across multiple service lines
Difficulty staying consistently on-brand at scale
Artisan’s AI BDR Ava Became Their Outbound Engine
Zirtual adopted Artisan to run personalized outbound at scale.
Ava now:
Builds and personalizes outreach for each prospect
Runs multi-touch sequences
Supports fast campaign launches and iteration
Keeps messaging aligned with Zirtual’s brand voice, with hands-on support from the team
Why It Worked
Adaptive personalization: Messaging improves with every reply
Fast to launch: Campaigns go live quickly and iterate weekly
Brand-safe: Consistent, polished voice across services
Team leverage: Less execution work, more focus on strategy
How Zirtual Runs It Day-to-Day
Define segments by service line
Launch targeted campaigns by use case
Let Ava handle personalization and sequencing
Step into warm replies to drive next steps
Review performance and iterate regularly
Results in 3 Months
Emails sent: 81,785 (27,132 new leads contacted)
Positive replies: 80 (~27/month)
Positive reply rate: ~3x higher than previous tool (Apollo)
Zirtual improved outbound performance by letting Artisan generate and send the kind of emails their best rep would write, at a speed a human team can’t match.
If you’re ready to see what Artisan can do for you, get in touch.