The AI sales org chart: what should AI vs. humans own?

The easiest revenue is already in your customer base

Ava connects to your CRM, product data, or any system via webhooks to send personalized outreach to customers ready to expand, using all first party and deep research context.

Expansion Opportunities dashboard with pipeline stats

Feed Ava your expansion targets
She handles everything else

Whether it's a CRM list, a CSV export, or a webhook from your product. Give Ava the accounts that are ready to expand and she handles the outreach.

Expansion outreach dashboard

Give Ava your targets. She'll handle the outreach

You define the expansion criteria. Ava enriches every contact with deep research then writes personalized outreach tailored to the specific expansion opportunity.

Outreach sent from account owners

Ava sends outreach from your reps' mailboxes respecting existing ownership rules. She does outbound, handles objections and books meetings on their behalf.

Import data from anywhere

Connect a CRM view or pipe in events from anywhere with webhooks. When a customer triggers an expansion rule, Ava reaches out the same day.

Lift NRR continuously

Ava runs expansion campaigns continuously across your customer base. More upsells, more cross-sells, higher net revenue retention.

Ava runs expansion campaigns
on your terms

You connect your CRM and product data. Ava identifies cross-sell and upsell opportunities and runs the campaigns from there.

1

Send Ava your expansion targets

Import accounts from a CRM list, upload a CSV, or trigger campaigns automatically via webhooks. Ava enriches each contact with deep research.

Send Ava your expansion targets

2

Ava writes with the full account context

Ava crafts messaging that references the existing relationship using all context available. She then layers in signals like funding and hiring activity.

Ava writes with the full account context

3

Campaigns launch

Multi-channel sequences tuned for existing customers. Ava A/Z tests messaging and shifts to what converts, without over-contacting your base.

Campaigns launch

4

Meetings land on the calendar

Ava handles replies and books expansion conversations directly on your reps' calendars. Your team walks into a meeting with a customer who's already interested.

Meetings land on the calendar

Full control or full autonomy

Chosen per campaign

Ava executes inside the guardrails you set. Run a campaign in approval mode or let her send. Both are settings, not stages.

Writes personalized outreach

Tests messaging variations

Doubles down on what converts

Handles replies and follow-ups

Books meetings for your reps

Adjusts on low reply rates

Enriches leads before sending

Queues leads to your dialer

Protects deliverability

Triggers on buying signals

Manages follow-up timing

Slack performance updates

Writes personalized outreach

Tests messaging variations

Doubles down on what converts

Handles replies and follow-ups

Books meetings for your reps

Adjusts on low reply rates

Enriches leads before sending

Queues leads to your dialer

Protects deliverability

Triggers on buying signals

Manages follow-up timing

Slack performance updates

Approve before sending

Lock tone, CTA, and length

Set budget caps per campaign

Control reply sensitivity

Choose active channels

Define lead routing rules

Coach Ava with instructions

Approve targeting changes

Set auto-reply threshold

Pause campaigns instantly

Approve before sending

Lock tone, CTA, and length

Set budget caps per campaign

Control reply sensitivity

Choose active channels

Define lead routing rules

Coach Ava with instructions

Approve targeting changes

Set auto-reply threshold

Pause campaigns instantly

Ava runs every type
of outbound campaign

Cross-sell and upsell are just the start. Ava runs signals-based, reactivation and cold outbound campaigns. All inside the guardrails you set.

Cold outbound

Cold outbound

Ava builds your list, writes personalized sequences, and sends multi-channel outreach that gets smarter every week.

Signals

Signals

Ava detects buying signals and triggers outreach instantly. Job changes, funding rounds, web activity. She's on it.

CRM reactivation

CRM reactivation

Your CRM is full of qualified leads. Ava re-engages with fresh angles. Pipeline you already paid to acquire, reactivated without a single rep touching it.