Best software for sales teams: 10 tools compared

The best software for a sales team depends on its mission: outbound, inbound, field sales, partner sales, high-velocity SMB, or enterprise account management. 

No single tool can deliver for all these under one package. That’s why we’ve selected the best apps in their respective categories and explained where they excel and where they fall short. 

Best software for sales teams reviewed

Sales tools often claim to do everything, from finding lists of ready-to-buy leads to automating the renewal of existing customers.

The reality is that most tools address a handful of very specific parts of the sales process, and knowing their applicable use cases is the key to deciding if it’s right for you. 

1. Artisan

Artisan is an AI outbound platform built around AI BDR Ava, who automates 80% of outbound tasks. She scrutinizes your ICP, finds new leads, enriches contact records, monitors buying intent data in real time, and even tracks anonymous website visitors, pushing new prospects straight to your CRM. 

Ava also composes human-like outbound messages based on deep lead context. She follows brand and messaging guidelines closely, allows manual adjustments to specific email components (like subject lines and CTAs), and auto-optimizes based on positive and negative responses. 

Who is Artisan best for?

Artisan is a good fit for outbound-led growth teams that want to scale their lead gen without adding headcount or stitching tools together. Choosing Artisan means consolidating tools for prospecting, enrichment, outreach personalization, deliverability optimization, intent signal monitoring, and follow-up.

Key features

• AI prospecting from a 250-million-strong database of B2B, local business, and ecommerce leads

• Waterfall- and web-research-based lead profile enrichment and hygiene monitoring

• Personalized, custom emails for every prospect using live intent data

• Website visitor identification

• Autonomous replies  based on sentiment and meeting scheduling

• HubSpot, Pipedrive, Salesforce, and Zapier integrations

• Deliverability and mailbox health monitoring 

Pricing

Artisan has several usage-based plans for different user needs and outreach requirements. A free plan is also available to explore the platform. You can see a full breakdown on the pricing page.

2. Second Nature

Second Nature is an AI sales coaching application for role-play training, pitch practice, and rep onboarding. It gives reps a virtual pitch partner that can run realistic sales conversations, score performance, and help reps practice before real calls.

Who is Second Nature best for?

Second Nature is useful when reps need to learn a new pitch, how to handle objections, practice product demos, or pass a certification before speaking with a customer. It's a fit for enablement leaders, SDR managers, sales trainers, and enterprise sales teams that need consistent practice at scale.

Key features

• Sales call role play and objection handling with an AI prospect

• Immediate AI feedback on rep performance during training

• Pitch recording during training

• Manager review workflows

• Product demo role play with AI prospect Jenny

• Sales deck presentation practice

• Sales onboarding and certification support

Pricing

Custom pricing based on your needs.

3. HubSpot Sales Hub

HubSpot Sales Hub is a sales CRM and engagement platform built for teams that want CRM, email outreach, forecasting, and marketing functionality in one ecosystem. It works well for inbound-led teams, startups, and scale-up teams moving away from spreadsheets.

Who is HubSpot Sales Hub best for?

HubSpot is best for SMBs and growth teams that want perfect sales and marketing alignment.

Key features

• AI-generated suggestions for next steps

• AI-powered automatic data entry for standard and custom properties after calls and emails

• Automated email follow-ups and rep notifications

• Meeting scheduler

• AI sales analytics through Breeze AI 

• AI pipeline forecasting and deal reporting 

• Workflow automation for rep routing, task creation, and deal updates

• Gmail and Outlook integration

Pricing

• Free CRM: $0/month

• Sales Hub Starter: $15/month/user

• Sales Hub Professional: $100/month/user

• Sales Hub Enterprise: $150/month/user

4. Highspot

Highspot is a sales enablement platform for teams that need sales content, training, coaching, buyer engagement analytics, and playbooks in one place. It helps sales and marketing teams make sure reps know what to say, which assets to use, and how to move buyers through the deal cycle.

Who is Highspot best for?

Highspot fits mid-market and enterprise sales teams with large content libraries, multiple buyer personas, complex sales cycles, and a real enablement function. Highspot is your tool if your reps waste time hunting for the right deck or case study, and marketing has no clear view into which assets actually help sales conversations.

Key features

• Content management for all sales collateral

• AI-powered content recommendations for reps

• Sales playbooks and guided selling workflows

• Training and onboarding programs

• Coaching support for GTM teams

• Buyer engagement tools

• Analytics for rep content usage and sales enablement performanc

Pricing

Pricing is tailored based on capabilities, use cases, services, team size, and organizational complexity.

5. Pipedrive

Pipedrive is an activity-based CRM built around pipeline clarity. It’s simple, fast, and intentionally sales-focused, which is why it still works well for small and mid-market teams that want reps to update deals without needing a RevOps team to maintain the system. 

Who is Pipedrive best for?

Pipedrive fits small to mid-sized sales teams that care about CRM hygiene, task discipline, and forecasting without enterprise CRM complexity.

Key features

• Revenue forecasting for complex pricing models

• AI deal scoring

• Deal health monitoring

• Deal risk signals

• CRM data capture and revenue data context

Pricing

• Lite: $14/month/user

• Growth: $39/month/user

• Premium: $59/month/user

• Ultimate: $99/month/user

6. Avoma

Avoma is an AI meeting assistant and conversation intelligence platform for sales teams that need call recording, coaching, and deal insight functionality. It’s a budget-friendly option compared to the enterprise-heavy platforms in this category.

Who is Avoma best for?

Avoma is a fit for sales managers, account executives, customer success teams, and enablement teams that need call analytics and coaching without buying a large enterprise revenue intelligence suite.

Key features

• AI-generated meeting notes and summaries

• Call recording and transcription

• AI coaching recommendations

• AI call scoring

• Custom scorecards for methodologies such as SPICED, Sandler, and MEDDICC

• Real-time answer assistant

• Revenue intelligence add-on for deal risks, win-loss analysis, and sales forecasting

Pricing

• Conversation Intelligence: $35/month/seat

• Revenue Intelligence: $/month/seat

• Lead Router: $25/month/seat

7. Clari

Clari is a revenue forecasting and pipeline management app for sales leaders who need better visibility into forecast accuracy, deal risk, pipeline health, and revenue execution. It belongs in the sales stacks of teams with enough pipeline complexity to justify dedicated forecasting software.

Who is Clari best for?

CROs, VPs of sales, and RevOps leaders at mid-market and enterprise companies. Those having multiple teams, regions, products, and revenue models, where basic CRM reporting can’t cover forecasting needs. 

Key features

• Revenue forecasting for complex sales teams

• AI deal scoring

• Forecasts for deal health and pipeline gaps

• Revenue cadences for forecast calls, deal inspection, pipeline reviews, renewals, and expansion planning

• Deal risk signals

• CRM data capture and revenue data context

• Forecasting across subscription and consumption revenue models, including existing ARR, deal-based ARR, and usage-based ARR

Pricing

Custom pricing tailored to use case with no extra platform fees for integrations or continuous support.

8. Demandbase

Demandbase is an account intelligence and account-based marketing (ABM) app for teams that sell into target accounts and need better account prioritization. Demandbase tracks buyer signals such as search intent, site visits, email opens, and job changes, helping reps understand which accounts are active and which people to engage.

Who is Demandbase best for?

Demandbase is for mid-market and enterprise B2B teams with named accounts that have buying committees and long sales cycles.

Key features

• Account intelligence

• Intent signal tracking

• Website engagement signals

• AI account summaries

• AI-generated recommended actions for accounts

• Lead to account matching (links leads to parent companies)

• Unified view of sales and marketing data

Pricing

Pricing uses a custom platform fee plus a flat per-user fee. 

9. Chili Piper

Chili Piper is an AI website conversion and inbound routing application for B2B teams that want to turn anonymous visitors, demo requests, form fills, and chat conversations into qualified meetings. Chili Piper identifies website visitors, engages them before they leave, qualifies them, and books meetings. 

Who is Chili Piper best for?

Chili Piper is great for sales teams that want to turn inbound traffic into booked meetings without a rep lifting a finger.

Key features

• AI website conversion identifies and engages visitors before they leave the site

• Inbound lead qualification and smart scheduling links

• Rep routing and round-robin distribution

• Salesforce object routing

• SDR to AE handoff workflows

• Funnel analytics

Pricing

• Routing and Scheduling: Starts at $1,250 per month

• Experiences: Starts at $3,500 per month

• ChiliCal standalone: $12/month/user, with a 200-seat minimum

10. Qwilr

Qwilr offers proposal software for sales teams that need web-based proposals, quotes, e-signatures, and CRM-connected proposal generation. It belongs near the end of the sales cycle, where the buyer needs clear documentation and the seller needs visibility into what the buyer actually viewed.

Who is Qwilr best for?

Qwilr is a good choice for sales teams that send many proposals, quotes, business cases, or pricing documentation. It’s most useful for agencies and service businesses that need more buyer engagement data than static PDFs can provide.

Key features

• Broad set of document creation features

• Automated quote and proposal workflows

• Web-based sales proposals

• Interactive quotes

• E-signatures

• Payment collection through QwilrPay

• Buyer engagement analytics

• Reusable content blocks

• CRM connected proposal generation

Pricing

• Business: $39/user/month

• Enterprise: $59/user/month billed annually (10 user minimum)

How to choose sales software for your team

Sales software should match your growth stage, sales motion, team structure, and revenue targets.

If you plan to scale, prioritize tools that integrate cleanly with your CRM, marketing automation, calendar, inbox, and reporting stack. 

Importantly, don’t buy enterprise software before you have enterprise complexity, and don’t default to the cheapest tool if you’ll outgrow it in six months. Migration is expensive. The goal is the middle ground.

1. Map your current sales workflow

The purpose of mapping your current sales workflow is to identify which tasks can be replaced or augmented by software. This “map” gives you a checklist of which functionality to look for. 

Answer these sales workflow audit questions to map your current flow:

• Where do leads come from?

• Who qualifies them?

• How are accounts prioritized?

• Who writes outbound messages?

• How do calls happen?

• How are notes, objections, and next steps captured?

• Who coaches reps?

• How are proposals sent?

• Where does forecasting happen?

• Where are the biggest bottlenecks?

2. Separate your must-have tools from maturity-stage tools

Sales teams don’t need to build their entire tech stack on day one. A five-person sales team and a fifty-person sales team shouldn’t buy the same applications.

For most sales teams, a sales stack usually matures in this order:

• Stage one: CRM and pipeline visibility

• Stage two: Prospecting data and outbound execution

• Stage three: Meeting routing, call recording, and proposal workflows

• Stage four: Sales coaching, enablement, ABM, and forecasting intelligence

• Stage five: Deeper automation, governance, permissions, and analytics

Thus, HubSpot or Pipedrive may be enough at the beginning. A platform like Artisan becomes more relevant when outbound execution is a major bottleneck.

3. Evaluate integration fit with your existing stack

Native integrations matter because sales software only works when data moves cleanly. If a tool cannot sync with your CRM, inbox, calendar, routing logic, and reporting setup, your RevOps will need to build workarounds and may drown in admin work.

4. Model the cost at twice your current team size

Most teams compare plans with their current headcount in mind. This is how stacks become expensive later. Before signing, model the cost at the current headcount, then double it. Predict your target headcount twelve months from now and your realistic usage level, including credits, add-ons, implementation, and onboarding.

Why the best teams aren't using more tools

The best sales stack is the one where every tool has a job, an owner, and measurable outputs. Start by re-evaluating your workflow and add tools only when there’s a clear cost or time benefit. 

If you are struggling with (or not yet running) outbound sales, Artisan is the place to start. AI BDR Ava handles prospecting, enrichment, human-like personalization, and direct outreach across email and social media at scale. All of which means your team can use their valuable time to close deals.

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